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Monday, September 8, 2008


posted by on September 8 at 15:45 PM

Here is Esquire’s e-ink cover. I’m sure that, like September 11th, you will remember exactly where you were when you first saw this post. We should make today January 1st, 2000 all over again.

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That's a very long and tedious 34 seconds.

Posted by Uncle Vinny | September 8, 2008 3:49 PM

I got a birthday card this weekend that played an entire MP3 at me. Similar cards have been on the market for more than 20 years. The future is already over, and the world came to an end in 2004.

Posted by Fnarf | September 8, 2008 3:52 PM

That's crazy cool! I can't wait to see it on news stands.

Posted by Carollani | September 8, 2008 3:53 PM

fnarf: wow, you just got a musical birthday card the last time paul posted about this, and you also shared that fact with us for some bizarre (pre-alzheimer's?) reason.

Posted by tell us about hypercolor t-shirts on the next pit bull post plz | September 8, 2008 4:00 PM

I will remember seeing it on Gizmodo first thing in the morning. NEVER FORGET.

Posted by josh | September 8, 2008 4:17 PM

Tell us @4: I mentioned the musical cards as a reminder that the "future" Esquire is promoting is stupid and bogus and about as interesting as a musical greeting card. Apparently reading allusions is not your strong suit.

Posted by Fnarf | September 8, 2008 4:18 PM

"Stupid and Bogus?"

OK - granted, it's no cure for cancer, but why exactly are you pissing all over this? The advent of mass-produced, flexible displays is pretty interesting. At least you can see the foreshadowing of far-ranging implications.

But even if you're not tempermentally suited to hopeful speculation; dismissing it out-of-hand as "stupid and bogus" seems a little disproportionate.
Posted by John Galt | September 8, 2008 4:26 PM

In the future, all restaurants are Taco Bell.

Posted by PopTart | September 8, 2008 4:30 PM

Wow! it's like hypercolor.. for magazines! When you turn the page it loudly proclaims that you have one a free ipod.

RIP Magazines

Posted by Yardlie | September 8, 2008 4:32 PM

Dudes. You're arguing over potential applications for advertising materials.

Posted by That's Awesome Kinda | September 8, 2008 4:32 PM

Its the future or It's the Future? It's definitely a world without copy editors...

Posted by foolhearty | September 8, 2008 5:11 PM

11: Note that it was also written in all caps, to mimic Internet excitement. I know the difference between its and it's. Thanks for freelance proofreading, though.

Posted by Paul Constant | September 8, 2008 5:29 PM

This will revolutionize porn!!!!

Posted by MadDog | September 8, 2008 9:31 PM

If you think this is revolutionary, you must not get out much. All this means is that more toxic waste will end up in a landfill. Regular print magazine can be recycled.

Posted by Mike | September 9, 2008 5:36 AM

And like all other promising media technology, instead of being informative and purposeful, it's gimmicky and stupid.

Posted by K | September 9, 2008 8:36 AM

these are selling for around $40/avrg on ebay. someone is happy.

Posted by trufe | September 9, 2008 8:48 AM

@8: I love you so much. We should get together sometime and watch Total Recall and Demolition Man back to back.

Posted by Greg | September 9, 2008 10:31 AM

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