Media Bill Gates And Jerry Seinfeld Join Forces for Baffling, Shoe-Related Performance-Art Video
posted by September 8 at 12:01 PMon
First, some preliminary info from the Wall Street Journal:
Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.’s advertising, is turning for help to Jerry Seinfeld. The software giant’s new $300 million advertising campaign, devised by a newly hired ad agency, has been closely guarded. But Mr. Seinfeld will be one of the key celebrity pitchmen, say people close to the situation. He will appear with Microsoft Chairman Bill Gates in ads and receive about $10 million for the work, they say.
The new ad effort is expected to use some variation of the slogan “Windows, Not Walls,” according to several people familiar with the matter. Those people say the point is to stress breaking down barriers that prevent people and ideas from connecting. The campaign, said to debut Sept. 4, is one of the largest in the company’s history.
And here’s the stunningly odd result.
It doesn’t make me want to buy a PC. It doesn’t even make me want to buy a churro. It just makes me itchy and sad.