2008 The Housing Boom
posted by August 21 at 10:40 AMon
Meaning, the sound of both the Obama and McCain campaigns going nuclear over the issue of how many homes the Republican candidate owns and whether he can even remember them all. (He can’t.)
This has the potential to be a big—maybe devastating—moment for McCain. And it’s a huge opportunity for Obama. Team Obama knows this, which is why they’ve followed up their tough new commercial with a series of attempts to escalate the issue. There was this from the candidate himself this morning:
And then the Obama campaign announced it would be holding press conferences in front of homes around the country to amplify the message that while Americans are hurting because of the housing crunch and the economy in general, McCain can’t even remember how many homes he owns. After which I promptly received an email from the Washington State Obama campaign calling my attention to the issue.
This is how you deliberately whip up a media shit-storm, and the Obama campaign is making no effort to hide the fact that that’s exactly what it’s trying to do. No surprise, then, that the McCain camp is hitting back so hard:
Does a guy who made more than $4 million last year, just got back from vacation on a private beach in Hawaii and bought his own million-dollar mansion with the help of a convicted felon really want to get into a debate about houses? Does a guy who worries about the price of arugula and thinks regular people ‘cling’ to guns and religion in the face of economic hardship really want to have a debate about who’s in touch with regular Americans?
But, um, wasn’t it John McCain who said at the recent Saddleback forum that you’re not rich unless you make $5 million? By that standard, Obama (who made only $4 million last year) is not the guy the McCain camp wants you to think he is.
Look, in reality, both of these guys are rich. But in a fight over who’s wealthier, and who made his money the easy way (McCain, by marrying into it) as opposed to the hard way (Obama, by writing a great memoir), I think it’s pretty clear that Obama wins. And on the more basic issue of not being able to remember how many homes you own—that’s just bad in so many ways for McCain (highlighting his age, his admitted lack of interest in economics, and his actual lifestyle) that Obama, who only owns one home, albeit a very fancy one, has little to worry about in escalating this further.