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1

Does anyone under the age of 30 think of old spice as a geezer smell? I don't think I even know what this smell you are referring to even is.

Posted by harold | June 27, 2008 10:09 AM
2

God... NPH is the awesomest thing ever. Like that time he had sex with Whoopi Goldberg.

Posted by Graham | June 27, 2008 10:10 AM
3

I think the line "I'm tripping balls" moved him into a new realm...

Posted by High-Rise | June 27, 2008 10:18 AM
4

Framing smoking as a feminist issue goes back to the 1920s, when the Father of PR, Edward Bernays (nephew of Sigmund Freud), orchestrated a brilliant publicity stunt: He hired a group of fashionable young models to appear in the New York City Parade and, on his cue, light up their smokes as the photographers clicked away (Bernays had arranged for the papers to be notified in advance of the event so they could get it all on film.) The press, ever eager for a photo-op, dutifully snapped the pictures and even used the tag-line he had created for his campaign: "Torches of Freedom."

As a result of such PR efforts much of the taboo against women smoking was diminished, opening up the remaining half of the population as a market for tobacco products and leading to further skyrocketing profits for the industry, as well as skyrocketing rates of emphysema and lung cancer in women several decades down the road.

Posted by flamingbanjo | June 27, 2008 10:23 AM
5

At least Old Spice sees fit to dilute the bay rum. I made the mistake of buying some bay rum oil at Tenzig Momo to use as a recommended post-shave skin bracer. Big mistake for three reasons: A) It burns the christ out of you, B) It is a scent powerful in the sense of when you consider telling a woman she is wearing way too much perfume, and C) There were obviously, in retrospect, parts of the recommendation I didn't hear or pay attention to. Old Spice, I respect your tact of percentages.

Posted by Lloyd Clydesdale | June 27, 2008 10:25 AM
6

NPH is gay?

Posted by huh | June 27, 2008 10:30 AM
7

I think the ad is hysterical. I love his expression and the stethoscope on the guy's nose.

Posted by Reverse Polarity | June 27, 2008 10:30 AM
8

sigh...

he's so dreamy...

Posted by michael strangeways | June 27, 2008 10:33 AM
9

NPH is great and all, but Anthony Stewart Head who appears to be the patient in the photo is a hero to those of us who watched Buffy (as well as lovers of international coffee). So basically this ad brings together gays and nerds, which is the peanut butter and chocolate of adolescent victimization-- to sell us the smell of our (grand)fathers?

Posted by christopher h | June 27, 2008 10:49 AM
10

Lloyd, try this:

http://www.orvis.com/store/product_choice.asp?pf_id=2314&bhcp=1

Bay Rum is too medicinal for me, but if you're going to go that route, Dominica is about as old school as you can get.

Me, I prefer Le Labo Bergamot 22

Posted by The Artist Formerly Known As Sigourney Beaver | June 27, 2008 10:49 AM
11

The idea that Jimmy Fallon is going to get The Tonight Show, a show NPH would be straight up perfect for, makes me self harm.

Posted by Ben Weldon | June 27, 2008 11:03 AM
12

I so heart NPH.

Posted by scharrera | June 27, 2008 11:07 AM
13

Lloyd, stop using "skin bracers". The last thing you need after a shave is something to set your face on fire. Get something creamy with aloe in it.

And yeah, Old Spice is for the 60+ set, which is presumably why they're trying to hep up their advertising like this.

"We've come a long way, gaybee" made me shoot coffee in my nose.

Posted by Fnarf | June 27, 2008 11:08 AM
14

Sigourney - thanks! I looked at the Le Labo as well and though it doesn't look like it's for the post shave (or, is it?), I like all those sweet-smellin' ingredients.

Fnarf, there are problems to be had everwhars it seems. Creams can make you look like you ate a Costco-bale of potato chips by the time 2pm rolls around, and aloe -- the option I've liked the most and the one I mostly use -- feels like someone squirted lemon in your eyes once it's worked into a float of persperation by a sweaty bastard like myself.

Posted by Lloyd Clydesdale | June 27, 2008 11:19 AM
15

They picked a perfect spokesman. Congrat Old Spice, you ARE young, hip and with it*

*despite the smell being "granpa-ish"

Posted by Original Monique | June 27, 2008 11:57 AM
16

I'd love to play doctor with Doogie, especially if he smelled like Old Spice.

But I'd prefer Hai Karate.

Posted by Explorer | June 27, 2008 1:22 PM
17
Posted by gawker, three days ago | June 27, 2008 6:15 PM

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