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RSS icon Comments on Scorching Hot and Beautifully Shot J.C. Penney Ad Promoting Teen Sex...


You should see how fast I can tie my tie.

Posted by Mr. Poe | June 24, 2008 9:30 AM

I would like TV more if there were more ads like these.

Posted by Dianna | June 24, 2008 9:32 AM

It's too bad companies have to be ashamed of good advertising in this country. That sure makes teens take more notice of JCPenny than their usual fare.

Posted by pragmatic | June 24, 2008 9:32 AM

But where was Hannah Montana?

Posted by billy ray | June 24, 2008 9:34 AM

Love it!

Looks like something you would see in Europe.

Posted by boxofbirds | June 24, 2008 9:35 AM

Not that impressed. It didn't do much to show off their clothes, which is kind of important in an ad for a clothes store.

Posted by Greg | June 24, 2008 9:39 AM

My first reaction, of course, was...

"Who cares about the underage sex in the basement—why don't those houses have smoke alarms?"

Posted by Dan Savage | June 24, 2008 9:42 AM

@6 True, but it did show how easy those clothes were to take off and put on in pressure situations. Some kids look for that.

Posted by Lobot | June 24, 2008 9:44 AM

@6: haha, yeah right, sure the clothes are important in clothes commercials. that's why A&F ads feature mostly naked models with the clothes falling off or having already fallen off their bodies.

Posted by jameyb | June 24, 2008 9:52 AM

@9: And that's one reason why A&F has shitty advertising.

Posted by Greg | June 24, 2008 9:58 AM

@8: Lo-bott?

Posted by Greg | June 24, 2008 10:00 AM

Brilliant ad. Extra points if this was a manufactured controversy.

Posted by Poster Girl | June 24, 2008 10:04 AM

A&F doesn't have shitty advertising. J.C. Penny has nothing to show off.

FYI: You shouldn't shop at either.

Posted by Mr. Poe | June 24, 2008 10:05 AM

I'd like to fuck the Mom!

Posted by John Gaza | June 24, 2008 10:10 AM

Um, sorry, why do they have to take all their clothes off?

You only need to take off some ...

Posted by Will in Seattle | June 24, 2008 10:11 AM


Is that what they tell you?

Posted by ouch | June 24, 2008 10:16 AM

@11: Lobot.

Posted by Matt Fuckin' Hickey | June 24, 2008 10:20 AM

the ad is all well and good, but the moms are the ones taking their teens to jc penny to buy those clothes, so they are targeting the wrong audience here.

if i was a mom, i wouldn't take my kids to shop at a store that promoted mutiny against me.

Posted by tiffany | June 24, 2008 10:22 AM

Basically, what this ad says is: any parent who lets a couple of randy teenagers "just go watch TV in the basement" is too clueless to shop anywhere BUT J.C. Penny.

Posted by COMTE | June 24, 2008 10:36 AM

Most teens are having sex at home after school when their parents are at work anyway. The kids know when and where to do it, its not a secret. If anything this add would make parents more likely to ask about their child's sex life.

Posted by Patrick Tescher | June 24, 2008 10:39 AM

Awww, cute.

Posted by tabletop_joe | June 24, 2008 10:52 AM

@20 ... shh, don't tell them that, now they know the secret!

Posted by Will in Seattle | June 24, 2008 11:04 AM

@17: Yes, I know who Lobot is, thank you very much. But if you (or #8) don't know who Lo-bott is, don't bother trying to correct me - it wasn't for you.

Posted by Greg | June 24, 2008 11:14 AM

It would've been better (from a marketing standpoint) if they tried on different outfits to see which ones would be faster to put on.

Posted by Sarah | June 24, 2008 11:16 AM

I'm pretty sure that Saatchi & Saatchi is based in London. No offense, my American friends, but it's hard to imagine that any ad company catering to American retailers would have the chutzpah to conceive of something like that, i.e. an ad so simple but so provocative and so fucking brilliant.

Big bonus points for the music, which sounds like Philip Glass. Loved it!

Posted by saxfanatic | June 24, 2008 12:41 PM

Who needs to get totally nekkid to have sex anyway. If I had been getting regular action in high school I would have been partly dressed as long as anyone else was home. If the parents are out then sure, let's get nekkid.

Posted by Pat Smith | June 24, 2008 1:33 PM

I like it! :)

Posted by Wes | June 24, 2008 1:45 PM

From the looks of the androgynous girl in this ad, I thought JC Penney was promoting gay sex.

Posted by Krizpie Kreme | June 24, 2008 4:12 PM

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