Film Breaking: Cthulhu Gets Picked Up for Distribution
posted by May 7 at 13:45 PMon
This just in from Cthulhu director Dan Gildark:
We were picked up by Regent Releasing for worldwide distribution which includes a theatrical platform release in Seattle and Portland (as of now I don’t know the dates) it also includes pay-per-view on the Here! channel. This is the same company that just released Shelter; the biggest film they have done is Gods and Monsters. They focus on horror and gay and lesbian film.
Congrats to Dan and Grant!
Also, I kinda called it:
It wasn’t long ago that a horror film with gay content would have had no hope of landing a major U.S. distributor, but in today’s niche-driven industry, the sexuality of Cthulhu’s main character may well prove a savvy marketing move. On the one hand, gay and lesbian film festivals have cultivated an audience that’s been proven hungry for movies with gay themes, regardless of hype or production values. More and more mainstream films are testing the sexuality barrier (both Cogswell and Gildark pointed to the upcoming Brokeback Mountain, an upcoming Ang Lee Western that explores a sexual relationship between cowboys played by Heath Ledger and Jake Gyllenhaal, as a potential crossover hit); and specialty theatrical distributors like Strand Releasing have a long history of successfully marketing art-house films with gay and lesbian content. On the other hand, fans of horror films are equally voracious for new examples of the genre, making the prospect of home video and DVD sales particularly tantalizing. The possibility of uniting the two markets isn’t lost on other filmmakers: Hellbent, which is marketing itself as “the first ever gay slasher film!” is currently receiving a rolling national release, and opens in Seattle this Friday. Cthulhu may be chasing the zeitgeist.