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Wednesday, March 19, 2008

We Are All ‘Idea Partners’

posted by on March 19 at 15:14 PM

One of the startling innovations to come from Starbucks’ shareholder’s meeting today—besides the new Pike Place Roast and “a new automated model [of espresso machine] that will allow less margin for error in pulling shots and steaming milk”—is My Starbucks Idea. Because everybody is just getting in on this Web 2.0 thing, MSI is a way for customers to share their exciting ideas of ways to improve the Starbucks. The recent ideas page is a fountain of brilliance:

Rent space to barbers, hairstylists, manicurists, in Starbucks locations, people can wait for the haircut and grab a drink and sit on their laptops with the free wi-fi while they wait. I am always bored in hair salons, would be nice to get a coffee drink and sit on my laptop. Second source of revenue by selling beauty products branded with starbucks logo. Buy a certain amount of drinks and get a free haircut or something. Would fit in with the health and wellness campaign they are going for. For the larger elite locations put in a spa and offer coffee and/or espresso facials. Hair cuts could be based on short, tall, or grande styles.

and

Put back the egg sandwich! My wife and I when we travel always locate a Starbucks that is open 24 hours or open early. We get up early to travel so a Latte and sandwich is a great start. What do you want me to do, stop at a McDonalds to get a ham and cheese biscuit?? Come on this is no big deal. Put back the sandwiches.

and

I love the smell of coffee and always thought that it would make a great potpourri or maybe a Starbucks flavored air fresheners for your car.

Smell the following…

You stopped in the drive thru on the way to work, for your morning cup of ahhhh. You worked through the day and now the day is done. It’s five o’clock, you find your car in the parking lot, open the door, and then it hits you, the aroma of your favorite Starbucks drink. Somebody loves you and bought you a Starbucks car-spresso air freshener. That’s when you say to yourself, “I wonder if Starbucks is still open?

We are a nation of marketers, willing to work for free.

RSS icon Comments

1
Posted by Bellevue Ave | March 19, 2008 3:23 PM
2

DEAR STAR BUCKS. THANK YOU I PEE RED I DON'T KNOW WHY. WHY I PEE RED? I LIKE COFFEE AND STAR BUCKS IS THE BEST MAYBE YOU KNOW WHY I PEE RED. I WENT TO ALT.HEALTH.WHY.MY.PEE.RED AND THEY DON'T KNOW WHY. PLEASE STAR BUCKS IT BURNS THANK YOU. THANK YOU.

Posted by elenchos | March 19, 2008 3:30 PM
3

I dig coffeeshops that smell like old-lady perms.

Posted by frederick r | March 19, 2008 3:31 PM
4

Starbucks enemas.

"Turns out I *would* wash my ass with Starbucks coffee."

http://wholenewdrag.blogspot.com/2007/07/coffee.html

Posted by brett | March 19, 2008 3:35 PM
5

In Berlin, Germany, there's a chain of local cafes called Einstein Kaffee. They make one of the best hot chocolates that I've ever had in my life there. At one location that I went to there a men's and women's shoe store on both side of the store with an open corridor connecting them to the coffee shop. I thought it was a great idea to grab some coffee before and after you go shoe shopping.

Posted by apres_moi | March 19, 2008 3:36 PM
6

Ah, yet another way for the public to subsidize private companies -- tell them how be more successful in selling more crap to you. I mean, really, if Starfucks can't hack it, too bad. Maybe they should have put a little more thought into it before they decided to go into the music business (a fairly unstable industry) with Hear Music.

Posted by bookworm | March 19, 2008 3:36 PM
7

bookworm, this whole shit was started by starbucks. it isnt like the tax payers are paying for a WWW marketing focus group open to anyone. What is your point? That you don't like companies that open up their focus groups to large groups of people?

Posted by Bellevue Ave | March 19, 2008 3:39 PM
8

If anyone ever says "your morning cup of ahhhh" in my presence I am going to punch them in the face.

Posted by giffy | March 19, 2008 3:41 PM
9

I thought they were getting rid of the McMuffin things? There's a Starbucks in the lobby of my building I walk past every day, and they're still doin'em.

Also, note to people: If you truly have a good idea, don't give it away to Starbucks.

Posted by Dougsf | March 19, 2008 3:42 PM
10

The last one isn't a bad idea, really. The first one makes me sad that there is at least one person in existence who thinks this is a good idea, when it so obviously is not.

Posted by Aislinn | March 19, 2008 3:46 PM
11

Bellevue Ave, I don't like companies that open up their focus groups to large groups of people. Got a problem with that?

Posted by Fnarf | March 19, 2008 3:49 PM
12

I think it's pointless to begrudge the marketing decisions of a company you already dislike but it isn't pointless to ask for clarification on a point if there was one to begin with.

Posted by Bellevue Ave | March 19, 2008 3:53 PM
13

In lovely downtown Bellevue the Starbucks and the Kinkos are joined at the hip, making one big open space, where you can browse among the colored copy paper and office supplies while your massively overpriced cup of warm milk is being prepared.

The one plus is that the Kinkos deal triples the number of available toilets. Which is probably why the whole silly layout exists.

Posted by Karlheinz Arschbomber | March 19, 2008 3:58 PM
14

Most of the comments there seem to be the following:

1. Have a rewards card - buy 10, get 1 free

2. Do more recycling and allow people to customize their sleeves or cards.

3. Free wireless

4. Fair trade coffee and milk-free options (soy, etc)

Posted by Will in Seattle | March 19, 2008 4:08 PM
15

SORRY STAR BUCK'S I THOUGHT I COULD ASK A QUESTION. OK HERE'S MY MARKETING IDEA. WHY NOT HAVE BARISTAS WHO CAN TELL YOU STUFF ABOUT YOUR PEE WITH YOUR COFFEE. LIKE WHY IS IT RED? LIKE I GET MY COFFEE AND THEN SAY HEY BARISTA WHY DO I PEE RED? IS THAT NORMAL? ESPECIALLY IF IT BURNS CAN YOU MAKE IT STOP DOING THAT AND CAN I HAVE AN EXTRA SHOT I'M GOING TO NEED IT TODAY. THANK YOU STAR BUCK'S.

Posted by elenchos | March 19, 2008 4:11 PM
16

Handjobs. Let's beat Idiocracy to the punch.

Posted by Jason Josephes | March 19, 2008 4:16 PM
17

Dear Mr. Starbucks-Should-Bring-Back-The-Breakfast-Sandwiches,

There's a good reason why Starbucks got rid of breakfast sandwiches. It's because they were RUINING MY LIFE. Thank GOD they're gone. They were a total gateway purchase.

I used to be one of those people who could say, in a humble-yet-ever-so-slightly-holier-than-thou voice, "I only patronize independent coffee shops," but then I discovered those goddamn breakfast sandwiches.

Oh breakfast sandwich, you had such glorious gooey cheese. You were the perfect morning treat, especially after a few too many drinks the previous night. I could not resist your charms. I would approach your abode and tell myself, "Not again, this time you're just going to walk by," but my meagre self discipline was no match for you, and several times a week I find myself queueing up for your savory deliciousness.

But soon, a sandwich wasn't enough. Before long, I was buying a double tall Americano to accompany my sandwich, and not long after that, I seriously considered purchasing one of those ceramic mugs that look just like a paper Starbucks drink cup. My mornings were starting to become unmanageable.

So I moved to a town with no Starbucks. Now I'm back and the breakfast sandwiches are gone, as are my Starbucks jones. I like my life now. I have oatmeal for breakfast or sometimes a soft-boiled egg. I make coffee at home. I have no urges for specialty drink glasses.

Please, Mr. Bring-Back-The-Breakfast-Sandwiches, for the love of all that is good and holy, let us not speak of us this again.

Posted by Kalakalot | March 19, 2008 4:27 PM
18

one word:

glory holes

oh...

Posted by michael strangeways | March 19, 2008 4:44 PM
19

Starbucks' bottoms for Obama.

Posted by umvue | March 19, 2008 6:07 PM
20

"We are a nation of marketers, willing to work for free."

and there's a reason why those people are willing to work for free, their ideas are craptastic.

Posted by zeebleoop | March 19, 2008 6:31 PM
21

#14, Starbucks doesn't have free wireless? What are they smoking?

Posted by w7ngman | March 19, 2008 7:02 PM
22

I love stuff like this. Not only do we get to pay for their products (reasonable, I suppose), but we also do their work for them!

Posted by David E. | March 19, 2008 8:28 PM
23

Now why would you want to sit ON your laptop? I that a new way of viewing porn or something? It doesn't sound very good for the laptop though.

Posted by kajc | March 20, 2008 2:31 AM

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