Comments on Type Cast

I rented the HELVETICA documentary, and had similar thoughts about the Obama logos.

His first version was Upper/Lower Case, a Serif Font (looked like Garamond), and had a softer touch. Later in the campaign, they switched to a much bolder, ALL UPPER CASE, Sans-Serif Font (especially on the CHANGE signage). Both logos were classy, but the newer design concept is as strong as the near-San-Serif font, All-Upper-Case MC CAIN logo.

Mmmmm... Garamond.

I like this, fashion and graphic design on slog.

Hoefler & Frere-Jones, the designers of Gotham (the font Obama is using) have an interesting post about it here, and about HRC and JMc's type choices.

It's ridiculous to use serif on a sign.

@4 yeah.

On the design for this campaign: Obama's design is brilliant. Hillary's is more the standard stuff. McCain's is all yellow, charcoal and black with military stars. Interesting.

The Bush/Cheney sticker is like hauling Helvetica off to Guantanamo and waterboarding the shit out of it. And as for the poor kerning, I say FLICK THEM.

Obama's typography is superb.

This is the best Slog post ever.

For those who can't make it and are NetFlix subscribers, this movie has been available via their free "streaming" service for a while now...
http://netflix.com/Movie/Helvetica/70076125

Where's the People's Font of Judea?

Ha ha ha. Oh, and @4, I agree.

To me, Bush will always be Comic Sans.