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Tuesday, March 4, 2008

Hebberoy to (Probably) Open a Restaurant(-ish Thing)

posted by on March 4 at 12:31 PM

Culinary impresario Michael Hebberoy—reviled, beloved, and all sorts of other things—is (probably) opening a restaurant(-ish thing) in the tiny former Frites space on 10th Avenue at Pike. Or so it is rumored; he has been characteristically oblique on this topic. Here is the pertinent email exchange:

B.J.C.: i heard a rumor you’re opening a restaurant(-ish thing?) in the frites space. care to confirm or deny?

M.H.: hey. what a great idea. i definitely think someone should open something rad in that spot.

Hebberoy emigrated from Portland a while back, leaving a mini-restaurant empire in flames. (In November, The New York Times ran an unflattering story on his departure there and arrival here, saying among other things that he has “a Barnum-like knack for hype.”) In Seattle, Hebberoy’s been running the underground-ish One Pot dinners and working for Caffe Vita. He is also said to be still at work on a book called Kill the Restaurant, about how “there is a new generation of culinarians. actively questioning the establishment. questioning it by acting, cooking, dining outside the bureaucratically controlled mainstream of american food.” (Hebberoy himself dipped back into the culinary mainstream in July, writing this piece for Food & Wine magazine. The editors there apparently ran it through a translator/repunctuator, though they failed to catch the fact that Pian Pianino, lauded in the piece as both a restaurant and a lifestyle, was not yet open—nor is it now, to the best of my knowledge.)

A recent look inside the open door of the Frites space revealed construction debris and a lineup of what looked suspiciously like One Pot’s collection of Le Creuset pots on a shelf. A noise was heard, but no one was seen.

RSS icon Comments


One Pot: Where you can sit down, eat, and realize how stupid every single person at the table is.

Posted by pencil riot | March 4, 2008 12:48 PM

That website is fucking weird.

Posted by wow | March 4, 2008 12:54 PM

Is he still rocking those totally awesome cornrows??

Posted by kid icarus | March 4, 2008 12:55 PM

Is part of being a culinary revolutionary the refusal to use capital letters and complete sentences? I only ask because I find it extremely annoying.

Posted by Katelyn | March 4, 2008 12:58 PM

I heard Hebberoy once ate a peyote button and drank a fifth of vodka and then road tested a new Ducati for Cycle World.

Posted by elenchos | March 4, 2008 1:31 PM


Posted by zeebleoop | March 4, 2008 1:36 PM

We could only be so lucky to have anything associated with Hebberoy on the hill, I wish I were home to eat there. Does anyone have advice for restaurants in Istanbul?

Posted by morgan | March 4, 2008 1:53 PM

I would have been happy if somebody had just started making frites there again.

Posted by COMTE | March 4, 2008 4:56 PM


Posted by BRUNO PHALLUS | March 5, 2008 12:34 AM

the guy with the braids is gabriel claycamp - NOT hebberoy. michael has great hair.

Posted by groupie | March 5, 2008 8:43 AM

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