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Wednesday, February 13, 2008

Today in Unwanted Marketing Breakthroughs

posted by on February 13 at 9:56 AM

This should make flipping through People in the checkout line an adventure:

Madison Avenue thinks a tasty approach will give new life to Welch’s grape juice.

Welch’s is taking out full-page print ads in People magazine this month that give readers a chance to sample its grape juice by licking the ad. The front of the advertisement shows a huge bottle of the juice, while the back has a strip that peels up and off, with text that reads: “For a TASTY fact, remove & LICK.”

RSS icon Comments

1

yes i do want cancer, thank you

Posted by vooodooo84 | February 13, 2008 10:08 AM
2

"The Snozberries taste like Snozberries!"

Posted by Andy Niable | February 13, 2008 10:16 AM
3

Does Welch's grape juice actually have any grape juice in it?

Posted by Fnarf | February 13, 2008 10:21 AM
4

That is truly fucking disgusting.

Posted by Fifty-Two-Eighty | February 13, 2008 10:28 AM
5

So....just how many people have licked my people magazine?

Posted by Shina | February 13, 2008 10:31 AM
6

If the lickable part doesn't change colors when licked -- to let you know that someone else has already licked the fucking thing and maybe you shouldn't -- I'm thinking this falls under the heading of an attractive nuisance.

Posted by Judah | February 13, 2008 10:31 AM
7

oh man, I hope this technology is transferred to porn mags...

mmm, boy!

Posted by can't wait | February 13, 2008 10:39 AM
8

can't wait until Advocate Men starts using this technology...

Posted by michael strangeways | February 13, 2008 10:41 AM
9

Just the thing to get the taste of doorknobs out of your mouth.

Posted by elenchos | February 13, 2008 10:41 AM
10

@6: You have to peel the strip off. If it's peeled, don't lick it. Problem solved.

Posted by Aislinn | February 13, 2008 10:50 AM
11

Magazilingus? I vote no. Periodilatio? Still no.

Posted by Andy Niable | February 13, 2008 11:04 AM
12

I think this may be the next front in the Charmin/Scotts war. Which gets you cleaner: taste and find out.

Posted by Adam | February 13, 2008 11:13 AM
13

I suggest next should be those industrial tasting lube flavors.

Posted by Dave Coffman | February 13, 2008 11:14 AM
14

This Welch's concept needs to be merged with this Chinese marketing of a local Seattle tech outfit-

http://www.idiottoys.com/2008/02/hot-and-eventually-lesbian-holding.html

Posted by Karlheinz Arschbomber | February 13, 2008 11:36 AM
15

“For a TASTY fact, remove & LICK.” needs to be put on a t-shirt

Posted by pain | February 13, 2008 12:08 PM
16

This makes perfect marketing sense if the main grocery shopper in your household is a five-year-old.

Posted by Irena | February 13, 2008 12:13 PM
17

@15- zing!

Posted by merthful | February 13, 2008 1:21 PM
18

Now with more paper taste!

Posted by wingding | February 13, 2008 1:38 PM
19

I see a marketing opportunity in novelty Valentine's Day underwear.

Posted by Geni | February 13, 2008 1:48 PM

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