??!! Today in Unwanted Marketing Breakthroughs
posted by February 13 at 9:56 AM
onThis should make flipping through People in the checkout line an adventure:
Madison Avenue thinks a tasty approach will give new life to Welch’s grape juice.Welch’s is taking out full-page print ads in People magazine this month that give readers a chance to sample its grape juice by licking the ad. The front of the advertisement shows a huge bottle of the juice, while the back has a strip that peels up and off, with text that reads: “For a TASTY fact, remove & LICK.”
Comments
yes i do want cancer, thank you
"The Snozberries taste like Snozberries!"
Does Welch's grape juice actually have any grape juice in it?
That is truly fucking disgusting.
So....just how many people have licked my people magazine?
If the lickable part doesn't change colors when licked -- to let you know that someone else has already licked the fucking thing and maybe you shouldn't -- I'm thinking this falls under the heading of an attractive nuisance.
oh man, I hope this technology is transferred to porn mags...
mmm, boy!
can't wait until Advocate Men starts using this technology...
Just the thing to get the taste of doorknobs out of your mouth.
@6: You have to peel the strip off. If it's peeled, don't lick it. Problem solved.
Magazilingus? I vote no. Periodilatio? Still no.
I think this may be the next front in the Charmin/Scotts war. Which gets you cleaner: taste and find out.
I suggest next should be those industrial tasting lube flavors.
This Welch's concept needs to be merged with this Chinese marketing of a local Seattle tech outfit-
http://www.idiottoys.com/2008/02/hot-and-eventually-lesbian-holding.html
“For a TASTY fact, remove & LICK.” needs to be put on a t-shirt
This makes perfect marketing sense if the main grocery shopper in your household is a five-year-old.
@15- zing!
Now with more paper taste!
I see a marketing opportunity in novelty Valentine's Day underwear.
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