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Monday, February 18, 2008

Like Web 2.0, Only Dumber

posted by on February 18 at 15:22 PM

This story (from last week) is about the new face of Borders. There’s the burn-your-own-CD station, which I think other record stores are doing, and there will also be places where you can chart your own genealogy and possibly, in the near future, publish your own book, which could then, potentially, be sold on the shelves of the Borders. This is possibly the most unappealing bookstore idea I’ve seen since Magnetic Poetry.

RSS icon Comments

1

This place opened up just down the road from us. . .well, okay, in the township near the town I live in. But it doesn't look like it justifies a car trip, though, does it?

Posted by Michigan Matt | February 18, 2008 3:31 PM
2

I'm going to write a book about how unappealing this is.

Posted by Mr. Poe | February 18, 2008 3:31 PM
3

and to think, I used to like Borders better than Barnes and Noble....at least B & N had chocolate chip cookies that were tasty until they started to overbake the damn things. But I digress.

Posted by Andrew | February 18, 2008 3:34 PM
4

If only someone would come up with a way that I might be able to burn a CD in the comfort of my own home!

Sigh.

Posted by NapoleonXIV | February 18, 2008 3:39 PM
5

is there a way you can burn those self-published books in the store? a conviently placed firepit and some lighter fluid perhanps?

Posted by michael strangeways | February 18, 2008 3:59 PM
6

my, my, my...judging by my typing and spelling in the previous post, I would be happy to volunteer to be the first roastee in the new Borders Burn-A-Book Firepit.

Posted by michael strangeways | February 18, 2008 4:00 PM
7

The future book store will have an Espresso Book Machine in it. All the books will be stored digitally, maybe one copy on the shelf. When you buy a title it will be printed and bound right at that moment. One of the big sources of waste in publishing (besides Ann Coulter books) are books that are printed, not sold, and shipped back to the printer. All that will be eliminated.

Posted by mikeblanco | February 18, 2008 4:49 PM
8

Well, at least it's a creatively interactive marketing idea, because Borders has been sliding towards Waldenbooks-level irrelevance for years, if it hasn't already landed there.

Posted by Gomez | February 18, 2008 5:10 PM
9

So we admire the musician who bypasses major label hegemony via itunes/cdbaby/etc but revile an author who wishes to do the equivalent in the publishing world?

Posted by laterite | February 18, 2008 5:22 PM
10

@9

For now, yes.

Posted by Mr. Poe | February 18, 2008 5:45 PM

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