Slog - Comments on Pulling Out http://slog.thestranger.com/2008/01/pulling_out A little hope during a gloomy week: At least four major firms have pulled advertising from Michael Savage's nationally syndicated radio show following a campaign highlighting his inflammatory rhetoric. One other company, Geico insurance, is expected to follow suit. The campaign, launched recently by Brave New Films, generated thousands of calls urging advertisers on the Savage Nation show to sever financial ties to the widely popular (and frequently offensive) talk host. In less than a week, four agreed to pull their ads from the show, including Union Bank of California (whose representative says they were advertisers on the Savage show... Copyright 2008 Thu, 24 Jan 2008 10:07:08 -0800 Thu, 24 Jan 2008 13:32:43 -0800 http://www.movabletype.org/?v=3.34 http://blogs.law.harvard.edu/tech/rss Comment by UnoriginalAndrew John Gibson, not Josh.

]]> UnoriginalAndrew http://slog.thestranger.com/2008/01/pulling_out#c907795 http://slog.thestranger.com/2008/01/pulling_out#c907795 Media Thu, 24 Jan 2008 10:12:42 -0800 Comment by Bradley Steinbacher Thanks UnoriginalAndrew. I changed it.

]]> Bradley Steinbacher http://slog.thestranger.com/2008/01/pulling_out#c907806 http://slog.thestranger.com/2008/01/pulling_out#c907806 Media Thu, 24 Jan 2008 10:21:14 -0800 Comment by brandon you mean the guy who told a caller to "get AIDS and die" like, 5 years ago? they're pulling their ads now? better late than never, i guess.

]]> brandon http://slog.thestranger.com/2008/01/pulling_out#c907828 http://slog.thestranger.com/2008/01/pulling_out#c907828 Media Thu, 24 Jan 2008 10:35:35 -0800 Comment by w7ngman "advertisers on the Savage show by mistake"

Riiiiight.

]]> w7ngman http://slog.thestranger.com/2008/01/pulling_out#c907843 http://slog.thestranger.com/2008/01/pulling_out#c907843 Media Thu, 24 Jan 2008 10:42:38 -0800 Comment by Will in Seattle Savage. Wait, which one are we talking about?

]]> Will in Seattle http://slog.thestranger.com/2008/01/pulling_out#c907852 http://slog.thestranger.com/2008/01/pulling_out#c907852 Media Thu, 24 Jan 2008 10:49:35 -0800 Comment by COMTE Oh, I can already hear the high-pitched howls of indignation and outrage from the wing-nuts, claiming us hate-mongering "libruls" are out to censor their beloved, bile-spewing Mssrs. Wiener and Gibson!

And I will laugh, and laugh, and laugh at their peurile tantrums!

Tres amusant!

]]> COMTE http://slog.thestranger.com/2008/01/pulling_out#c907900 http://slog.thestranger.com/2008/01/pulling_out#c907900 Media Thu, 24 Jan 2008 11:12:37 -0800 Comment by Nat Cur Vag I'm a liberal but i think Savage is hilarious, he's the right wing Malloy. The Stranger is all about free speech until you say something about the gays, making fun of dead babies is good for ad's, but not liking gays means you should be fired.

]]> Nat Cur Vag http://slog.thestranger.com/2008/01/pulling_out#c907989 http://slog.thestranger.com/2008/01/pulling_out#c907989 Media Thu, 24 Jan 2008 12:10:04 -0800 Comment by Weiner Savage has been getting a lot of mileage out of a similar boycott situation on his radio show, which just keeps growing in audience (up to 8 million now according to the San Francisco Chronicle) in spite of or because of the publicity. He's got listeners contributing to his "legal defense fund" to "defend free speech" and is trying to sue CAIR for "reappropriating and misusing" portions of his copyrighted work for fundraising, claiming that they are a group sponsoring terrorism and that they are using his work against his will to do so. It's an interesting legal case that analysts think CAIR will want to settle out of court: http://www.sfgate.com/cgi-bin/article.cgi?file=/g/a/2007/12/19/cstillwell.DTL

]]> Weiner http://slog.thestranger.com/2008/01/pulling_out#c908001 http://slog.thestranger.com/2008/01/pulling_out#c908001 Media Thu, 24 Jan 2008 12:15:19 -0800 Comment by Cato the Younger Younger I really doubt a few sponsors pulling their ad time will make much of a difference. Mike Savage is not going any place. He has too many listeners and that means ad dollars.

But it is nice to think Savage COULD get pulled from the air.

]]> Cato the Younger Younger http://slog.thestranger.com/2008/01/pulling_out#c908053 http://slog.thestranger.com/2008/01/pulling_out#c908053 Media Thu, 24 Jan 2008 12:56:45 -0800 Comment by COMTE CatotYY,

It's not the number of LISTENERS that count, but rather the number of ADVERTISERS who are willing to pony up for access to those listeners - that's what drives the market.

Severely reduce the number of advertisers willing to pay for slots on shows like Wiener's & Gibson's, and the rates for those slots drop. It's the old law of "supply and demand"; reducing demand increases supply, which in turn makes the supply less valuable.

If enough advertisers drop out, AND those slots aren't picked up by other advertisers, Wiener's ability to generate revenue - his "value" decreases accordingly. If the defections continued, eventually it would reach a point where you couldn't give away ad time on his show, in which case his value to the network would be nil, and there'd be no economic incentive to keep him on the air.

]]> COMTE http://slog.thestranger.com/2008/01/pulling_out#c908100 http://slog.thestranger.com/2008/01/pulling_out#c908100 Media Thu, 24 Jan 2008 13:32:43 -0800