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Thursday, January 24, 2008

Pulling Out

posted by on January 24 at 10:07 AM

A little hope during a gloomy week:

At least four major firms have pulled advertising from Michael Savage’s nationally syndicated radio show following a campaign highlighting his inflammatory rhetoric. One other company, Geico insurance, is expected to follow suit.

The campaign, launched recently by Brave New Films, generated thousands of calls urging advertisers on the Savage Nation show to sever financial ties to the widely popular (and frequently offensive) talk host.

In less than a week, four agreed to pull their ads from the show, including Union Bank of California (whose representative says they were advertisers on the Savage show by mistake and were glad to be taken off), Intuit, Chattem, ITT Technical Institute.

Maybe advertisers on John Gibson’s show will follow suit.

RSS icon Comments


John Gibson, not Josh.

Posted by UnoriginalAndrew | January 24, 2008 10:12 AM

Thanks UnoriginalAndrew. I changed it.

Posted by Bradley Steinbacher | January 24, 2008 10:21 AM

you mean the guy who told a caller to "get AIDS and die" like, 5 years ago? they're pulling their ads now? better late than never, i guess.

Posted by brandon | January 24, 2008 10:35 AM

"advertisers on the Savage show by mistake"


Posted by w7ngman | January 24, 2008 10:42 AM

Savage. Wait, which one are we talking about?

Posted by Will in Seattle | January 24, 2008 10:49 AM

Oh, I can already hear the high-pitched howls of indignation and outrage from the wing-nuts, claiming us hate-mongering "libruls" are out to censor their beloved, bile-spewing Mssrs. Wiener and Gibson!

And I will laugh, and laugh, and laugh at their peurile tantrums!

Tres amusant!

Posted by COMTE | January 24, 2008 11:12 AM

I'm a liberal but i think Savage is hilarious, he's the right wing Malloy. The Stranger is all about free speech until you say something about the gays, making fun of dead babies is good for ad's, but not liking gays means you should be fired.

Posted by Nat Cur Vag | January 24, 2008 12:10 PM

Savage has been getting a lot of mileage out of a similar boycott situation on his radio show, which just keeps growing in audience (up to 8 million now according to the San Francisco Chronicle) in spite of or because of the publicity. He's got listeners contributing to his "legal defense fund" to "defend free speech" and is trying to sue CAIR for "reappropriating and misusing" portions of his copyrighted work for fundraising, claiming that they are a group sponsoring terrorism and that they are using his work against his will to do so. It's an interesting legal case that analysts think CAIR will want to settle out of court:

Posted by Weiner | January 24, 2008 12:15 PM

I really doubt a few sponsors pulling their ad time will make much of a difference. Mike Savage is not going any place. He has too many listeners and that means ad dollars.

But it is nice to think Savage COULD get pulled from the air.

Posted by Cato the Younger Younger | January 24, 2008 12:56 PM


It's not the number of LISTENERS that count, but rather the number of ADVERTISERS who are willing to pony up for access to those listeners - that's what drives the market.

Severely reduce the number of advertisers willing to pay for slots on shows like Wiener's & Gibson's, and the rates for those slots drop. It's the old law of "supply and demand"; reducing demand increases supply, which in turn makes the supply less valuable.

If enough advertisers drop out, AND those slots aren't picked up by other advertisers, Wiener's ability to generate revenue - his "value" decreases accordingly. If the defections continued, eventually it would reach a point where you couldn't give away ad time on his show, in which case his value to the network would be nil, and there'd be no economic incentive to keep him on the air.

Posted by COMTE | January 24, 2008 1:32 PM

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