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Wednesday, January 30, 2008

American Beer

posted by on January 30 at 9:00 AM

The beer for those at the top of things:

“How about that thirst?”

The beer for those at the bottom of everything:

“You look at what we have and buy!”

RSS icon Comments

1

Without sound, I'm pretty lost.

Posted by Greg | January 30, 2008 9:33 AM
2

Old dude in video #2 has a point: It IS asking a lot to make a man change his beer.

Although, I personally don't consider "Miller High-Life" or any similarly mass-produced, bottom fermented, cold-lagered, 3.2% ABV swill actual "beer".

Call me a snob.

Posted by COMTE | January 30, 2008 9:51 AM
3

You do realize, dont you, that Miller High Life is owned by Africans?
SAB (South African Breweries) has owned Miller for quite some time now.

So its not really "American" beer.
Its "African" beer.

Real Americans drink 8 Ball, in 40's.

Posted by Ries Niemi | January 30, 2008 10:03 AM
4

Oh, and 8 Ball is African owned as well.

Posted by Ries Niemi | January 30, 2008 10:04 AM
5

I'll stick with my Newcastle. A good, manly beer. Now excuse me while I go shave my legs.

Posted by Fifty-Two-Eighty | January 30, 2008 10:36 AM
6

@2: What's wrong with bottom fermentation?

Posted by Greg | January 30, 2008 10:44 AM
7

Rainier is the only beer I drink these days (I've sworn off pbr).

Its surprising to see that high-life has the same packaging from that video.

When was that, the 60s?

Posted by Andrew | January 30, 2008 11:03 AM
8

Both of those videos would make amazing modern-day commercials. Unfortunately, Miller High Life would still taste like bottled piss.

My favorite Monty Python joke:

Q: How is American beer like having sex in a canoe?

A: It's fucking close to water.

Posted by Ryan | January 30, 2008 11:30 AM
9

That commercial is so like a typical evening at Chez Vel-DuRay that I had to make sure there's not a tiny webcam around the place.

You know, what with the FISA and all that....

Posted by Catalina Vel-DuRay | January 30, 2008 12:02 PM
10

High, low, whatever, just as long as no one's buying Coors. Incidentally, the mayor completely passes over a delicious sixer of (black-owned) Brooklyn Lager right next to the Lite.

Posted by Strath | January 30, 2008 12:49 PM
11

High Life is actually my favorite, non-Mexican terrible beer.

Posted by Dougsf | January 30, 2008 1:16 PM
12

The Miller High Life clip is from Do The Right Thing.

Posted by Watch it! | January 30, 2008 1:45 PM
13

I worked on behalf of High Life for almost four years, and I can truthfully say this: it is the best remaining old school American beer.

High Life is still Union brewed in Milwaukee. It has been in production since 1903 and still tastes best ice cold. It is an award winning classic American-style lager.

Pabst? Hasn't been a real brewery for years. Their blue collar marketing is a genius stroke of PR.

@7: Very little has changed in High Life's appearance. Deep in the bowels of the Milwaukee brewery, there's a big, dusty room filled with decades of vintage signage, ephemera, and branded merchandise. Amazing, classically designed stuff. It could all easily be used today.

High Life is one of the last truly beloved American brands. Its message has always been very American: work hard and celebrate your success the very best way you can. In this case, with the Champagne of Bottled Beer.

Man, I loved that job. It was fun.

Posted by kerri harrop | January 30, 2008 3:38 PM

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