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Wednesday, November 14, 2007

Yoga Clothes

posted by on November 14 at 10:00 AM

The label says this pricey yoga T-shirt contains seaweed and “releases marine amino acids, minerals and vitamins into the skin upon contact with moisture,” and the company that makes ‘em says their seaweed shirts reduce stress and have magical anti-inflammatory, antibacterial, hydrating and detoxifying powers. Neato! I’ll take three!

Or maybe not.

The New York Times commissioned a laboratory test of a Lululemon shirt made of VitaSea, and reviewed a similar test performed at another lab, and both came to the same conclusion: there was no significant difference in mineral levels between the VitaSea fabric and cotton T-shirts.

In other words, the labs found no evidence of seaweed in the Lululemon clothing…. When told about the findings, Lululemon’s founder said he could not dispute them.

RSS icon Comments

1

once again lying is A-OK.

Except it's not. Calling all lawyers....class action for all buyers...deceptive practices....3x damages and atty fees......

Posted by unPC | November 14, 2007 10:15 AM
2

Who cares? Only a sucker would fall for that shit, anyway.

I have no problem with suckers losing their money.

Posted by Mr. Poe | November 14, 2007 10:16 AM
3

I hate to say it ... but I'm kind of with Mr. Poe on this one.

Posted by arduous | November 14, 2007 10:18 AM
4

It's capitalism. Someone (smartly) figured out that another person is dumb enough to pay for something that provides no actual value, but makes the purchaser "feel good about themselves". Sounds a lot like the carbon credit industry to me.

Posted by reality | November 14, 2007 10:18 AM
5

hahaha!!! take that, hippy scum!

Posted by common sense | November 14, 2007 10:26 AM
6

its probably not illegal anyway, advertising is often given large leeway to lie.

Posted by vooodooo84 | November 14, 2007 10:34 AM
7

“releases marine amino acids, minerals and vitamins into the skin upon contact with moisture,”

If you wear it in the rain, does your skin OD on nutrients? Just imagine how many minerals and vitamins get released into the washing machine. My washing machine will be healthier than ever!

Posted by SDA in SEA | November 14, 2007 10:38 AM
8

my boyfriend released some amino acids and proteins onto my skin last night, and I didn't notice any health benefits from that.

Posted by Phred Meijer | November 14, 2007 10:45 AM
9

The marketing was never very persuasive. The clothes themselves ARE very comfy and great for exercising in, regardless of the marketroid speak. I got mine at the warehouse sale last winter, so I didn't pay full price. Their full price is rape-tastic!

Posted by NaFun | November 14, 2007 10:50 AM
10

Phew...I almost fell for it. I'll just stick to those white pads you stick to the bottom of your feet at night that suck out the toxins in your body.

Posted by Lou | November 14, 2007 11:05 AM
11

isn't there a quote about the moral obligation of seperating a fool from his money?

Posted by NELBOT | November 14, 2007 11:29 AM
12

In related news, dihydrogen oxide is still a major health risk for gullible people.

Posted by Will in Seattle | November 14, 2007 11:31 AM
13

@ Will in Seattle, come on! Fiji water just TASTES better. Cuz of the ...
Fijiness.

Posted by arduous | November 14, 2007 11:34 AM
14

I wish dumpy shirtless euro-trash wanabe yoga guy would buy one.

Posted by kinaidos | November 14, 2007 12:08 PM
15

Good thing it doesn't actually have seaweed in it. Real seaweed can contain dangerous levels of lead, mercury, PCBs, and endocrine-disrupting micropollutants.

Posted by Greg | November 14, 2007 12:18 PM
16

Once again, the same alternative/hippy types that demand 3000 pounds of proof for safe, scientific, evidence-based medical treatments will wholeheartedly swallow anything that anyone "natural" says.

Wake up. You're wrong about all the medical stuff, but at the very least, apply the same filter to all your decisions. Demand proof that any of the alternative/herbal/natural stuff you're taking/wearing actually is what it says, or does what it says.

Otherwise you're just a hypocrite.

Posted by jcricket | November 14, 2007 12:19 PM
17

First of all, it's "hippie" not "hippy".

Second--it ain't hippies buying this shit, it's yuppies. Remember those? They're the ones who've taken over everything and ruined it, because they can afford it and they're entitled to it, goddammit.

Posted by Boomer in NYC | November 14, 2007 1:05 PM
18

@13 - it's the brand of bottle they use.

But, actually, I quite enjoyed drinking the water in Fiji. Is it a non-coup year there or a coup year?

Posted by Will in Seattle | November 14, 2007 1:33 PM
19

So then those Capri pants made of !00% Sea-Monkey skin Lululemon sells are probably not legit then?

Posted by Bont | November 14, 2007 2:23 PM

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