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Tuesday, November 6, 2007

Odd Fellows Sale: The PR

posted by on November 6 at 10:05 AM

Yesterday, Ted Schroth sent out a press release finally (finally) announcing his intent to purchase Odd Fellows Hall.

I’ll quote a few relevant passages here. The whole text follows the jump:

“We are pleased that this historic and culturally significant property will be preserved and enhanced by a responsible developer who has previous experience in the neighborhood, a vested interest in maintaining the creative vibrancy of the neighborhood and who simply likes the property,” commented [current owner Paul] Verba.
The planned upgrades for the building currently include the following work:

• Renovation of the building entries and interior common areas
• Replanting street trees
• Some building system and life safety upgrades
• Enhancing the exterior façade and storefront area
• Reconfiguration of the top (office) floor into larger office spaces
• Upgrading the retail level of the building and attracting more pedestrian-oriented uses, including restaurants and boutique retailers

“Paying retail for a building and not tearing it down creates the economic reality of having to raise rents to market levels in order to make retaining the building feasible from an investment standpoint. We are sensitive to the circumstances of the existing arts-focused tenants in the building and look forward to continuing to work together with them as we explore creative solutions to try to retain the arts culture at the Odd Fellows Lodge. Sensitivity to history and design were a driving focus to us at Trace Lofts / Trace North, and critical to the success of that project.”

For Immediate Release

Local Developers Purchase Odd Fellows Lodge


Seattle, WA – November 5, 2007 - In January, a group of investors led by Ted Schroth of GTS Development LLC will be purchasing the Odd Fellows Lodge on Capitol Hill. The building is being sold by Odd Fellows Building Associates comprised of David Angel of Angel Properties Inc., and Paul Verba, of Inori LLC, who purchased the building from the Independent Order of Odd Fellows in 1996.

“We are pleased that this historic and culturally significant property will be preserved and enhanced by a responsible developer who has previous experience in the neighborhood, a vested interest in maintaining the creative vibrancy of the neighborhood and who simply likes the property,” commented Verba.

The planned upgrades for the building currently include the following work:

• Renovation of the building entries and interior common areas
• Replanting street trees
• Some building system and life safety upgrades
• Enhancing the exterior façade and storefront area
• Reconfiguration of the top (office) floor into larger office spaces
• Upgrading the retail level of the building and attracting more pedestrian-oriented uses, including restaurants and boutique retailers

Schroth’s company is behind the redevelopment of the Trace Building at the corner of 12th and Madison into the Trace Lofts / Trace North residential and retail mixed-use project. This project, just a few blocks south of the Odd Fellows Lodge, has been acclaimed by the neighborhood. Trace Lofts buyers recently began moving into their new homes and Trace North will be ready for occupancy in spring.

Says Schroth, “While another developer may have razed this building, I believe that The Odd Fellows Lodge presents an opportunity to revitalize one of the neighborhood’s most cherished symbols. We recognize that both the history and current uses of the building play an important role in the culture of the immediate neighborhood and want to be mindful to that reality as physical upgrades are implemented.”

“Paying retail for a building and not tearing it down creates the economic reality of having to raise rents to market levels in order to make retaining the building feasible from an investment standpoint. We are sensitive to the circumstances of the existing arts-focused tenants in the building and look forward to continuing to work together with them as we explore creative solutions to try to retain the arts culture at the Odd Fellows Lodge. Sensitivity to history and design were a driving focus to us at Trace Lofts / Trace North, and critical to the success of that project.”

“The Odd Fellows represents another significant investment by me and my partners in the thriving east end of the Pike-Pine corridor. For the past few years, we have been collaborating with our neighboring developer, Liz Dunn, on the redevelopment of the entire block of 12th Avenue between Madison and Pike and want to expand this collaboration to working with other stakeholders in the neighborhood. We are interested in the preservation of historically significant buildings in this area and in retaining the soul and feel of ‘place.’ We are convinced that this neighborhood is the best place to live, work and shop in Seattle and will only get better as time goes on.”

The sale of the building is expected to close in January.

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RSS icon Comments

1

The key phrase there is "market rate."

Posted by flamingbanjo | November 6, 2007 10:32 AM
2

Will the market rate rents drive out Century Ballroom and other dance, music, arts and culture tenants, that benefit thousands of Seattleites every week?

If we can give millions of public dollars for sports stadiums, and opera houses, and museums, and parking garages downtown or in the zoo, why can't the City help out here?

Posted by Cleve | November 6, 2007 10:41 AM
3

ugh, goodbye shoe store and street-level dance studios. here's hoping century, etc., can afford their "market rate" rents.

Posted by kim | November 6, 2007 11:01 AM
4

Gee, I can't think of a more pedestrian-friendly business on the ground floor than a running shoe company, but I guess they're not enough of a boutique for the owners to be interested in keeping them. A huge part of the charm of entering and exiting OddFellows during the day is passing the runners trying out their shoes up and down the block on the Pine St side.

I believe this owner is as interested in maintaining Velocity, Century, and Freehold as tenants as Clay Bennett was in working with the City to keep the Sonics/Storm here. If they just pony up 3-4 times what they've been paying, sure they'll be allowed to stay, but the real interest is in drawing high end businesses to match the new Capitol Hill demographic, i.e. hipster yuppies.

Posted by genevieve | November 6, 2007 12:07 PM
5

I can't wait for $20 braised yak marrow at a gastro-pub named after some yuppie's kid.

Posted by DOUG. | November 6, 2007 12:46 PM
6

Yeah, that one single phrase pretty much puts the lie to any other florid language about trying to "explore creative solutions to try to retain the arts culture at the Odd Fellows Lodge".

Unless of course, by "creative solutions" they mean, "let's see how much more we can squeeze out of a bunch of piddly little 501(c)3 non-profits - maybe they can go plead to the City to help them cover their looming three-fold rent increases."

Posted by COMTE | November 6, 2007 12:50 PM
7

I know both Freehold and Velocity both operate at a very small margin above the red. There is no way that they can survive a rent increase to 'market rate'. If you value the arts please contact the folk at Velocity, Century, and Freehold and ask what you can do. We need a thousand people willing to fight this tooth and nail in order to keep this building and the arts organizations that it houses intact.

Posted by movementintimeandspace | November 6, 2007 12:52 PM
8

Boutique retailers.

Surely they will preserve this historic creative vibrancy.

I'm scared to go to the Hill... I'm afraid I'll get Schrothed.

Posted by Aimee | November 6, 2007 1:26 PM
9

"the economic reality of having to raise rents to market levels in order to make retaining the building feasible from an investment standpoint."

Which means: We're in it to make money, and if weren't going to screw you, it wouldn't have made sense for us to buy it.

Hail, hail fair density!

Posted by NapoleonXIV | November 6, 2007 3:23 PM
10

Bedford Falls continues to morph into Potterville. "Let's evict the groups and people that make the building so vibrant, create a shallow "atmosphere" with an empty gesture toward art, jack the rents appropriately so we get an appropriate return on our investment, and move onto spread the love to the next available block!" Sorta reminds me of the nouveau riche Steve Martin in "The Jerk" dressing down a waiter- "Don't try to sell me that OLD wine- I want NEW wine!"

Posted by Bob | November 15, 2007 3:51 PM
11
Posted by american airline coupon | November 18, 2007 2:19 PM

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