Comments on Too Transparent: Scion's Insistent Efforts to Invade the Scene

Wow. I think the piece with the globe/bonsai tree is beautiful.

Braden, there's some ego in your commentary. Why so disgusted with a little ego in the art you're covering?

The orange image, I'm Starting to Feel Better, is stunningly beautiful to me. It's the most purely gorgeous orange I've ever seen. I needed to see that today. Thank you. Really.

Really? Scion gave out gift bags and filmed the event? Who fuckin' cares? How's that any different from say, the Stranger taking cigarette money or whatever to fund good things like the Genius awards? You felt sick looking at the art? What kind of wussy comment is THAT? Do you know who any of those artists are?
Regardless of whether you liked the show, and it's fine if you hated it (although it comes off like you had some preconcieved ideas about how you were going to write this post),it might have been more interesting and productive to talk about why artists actually provide work for Scion. Big corps like Nike, Scion, ect actually provide a platform and money for artists that no one else is willing to provide. As sad as that may be, at least someone is doing it.

It's a tough job, targeting demographics.

Apparently, most Scion sales are to drivers that are 50+.

This annoys Toyota which is trying to lure young drivers to the brand.

The appeal of a modestly priced, well equipped, and fuel efficient vehicle is hard to focus.

They have been doing this 'event' stuff for several years now.
In trying to create a 'buzz' among the 'young. hip, cutural movers,' they have made CD's DVD's, magazines all featuring the Scion 'appearing' at 'events' that are then featured in those magazines. Artists that performed at the 'events' are on the CD's and DVD's, as are those lured into the setup by the promises of goodie bags and drinks.
These attendees are, hopefully representative of the demographic they want to target. Pictured around the bait car, their 'coolness' is somehow transerred to it.

Don't you feel the 'buzz'?

Jen, think.. during the day..and at night..

There's something always going on, but nothing really going on..

you know it..

:) your not being true to yourself..

Jen, think.. during the day..and at night..

There's something always going on, but nothing really going on..

you know it..

:) your not being true to yourself..