Slog - Comments on Too Transparent: Scion's Insistent Efforts to Invade the Scene http://slog.thestranger.com/2007/10/too_transparent_scions_insistent_efforts by Jamey Braden This message tacked to BLVD Gallery's door greeted me before I pushed my way into the packed crowd during last Friday's opening of the Scion Art Installation Tour 4: It's a Beautiful World: "Please take note that you are entering into an event where you may be videotaped or photographed. By entering YOU AGREE THAT THE SPONSORS AND ITS DESIGNEES MAY PHOTOGRAPH AND/OR RECORD YOUR NAME, LIKENESS, VOICE, ... AND USE, MODIFY AND EDIT SUCH PHOTOGRAPHS AND RECORDINGS (IN WHOLE OR PART) FOR ADVERTISING, PROMOTIONAL AND OTHER PURPOSES IN ANY MEDIA NOW OR HEREAFTER KNOWN THROUGHOUT THE... Copyright 2008 Fri, 19 Oct 2007 12:45:53 -0800 Sat, 20 Oct 2007 22:02:31 -0800 http://www.movabletype.org/?v=3.34 http://blogs.law.harvard.edu/tech/rss Comment by NaFun Wow. I think the piece with the globe/bonsai tree is beautiful.

]]> NaFun http://slog.thestranger.com/2007/10/too_transparent_scions_insistent_efforts#c829145 http://slog.thestranger.com/2007/10/too_transparent_scions_insistent_efforts#c829145 Visual Art Fri, 19 Oct 2007 13:11:13 -0800 Comment by Tell ME What To Think About Art That Tells You What To Think Braden, there's some ego in your commentary. Why so disgusted with a little ego in the art you're covering?

]]> Tell ME What To Think About Art That Tells You What To Think http://slog.thestranger.com/2007/10/too_transparent_scions_insistent_efforts#c829406 http://slog.thestranger.com/2007/10/too_transparent_scions_insistent_efforts#c829406 Visual Art Fri, 19 Oct 2007 14:50:45 -0800 Comment by greendyke The orange image, I'm Starting to Feel Better, is stunningly beautiful to me. It's the most purely gorgeous orange I've ever seen. I needed to see that today. Thank you. Really.

]]> greendyke http://slog.thestranger.com/2007/10/too_transparent_scions_insistent_efforts#c829482 http://slog.thestranger.com/2007/10/too_transparent_scions_insistent_efforts#c829482 Visual Art Fri, 19 Oct 2007 15:36:30 -0800 Comment by kirsten Really? Scion gave out gift bags and filmed the event? Who fuckin' cares? How's that any different from say, the Stranger taking cigarette money or whatever to fund good things like the Genius awards? You felt sick looking at the art? What kind of wussy comment is THAT? Do you know who any of those artists are?
Regardless of whether you liked the show, and it's fine if you hated it (although it comes off like you had some preconcieved ideas about how you were going to write this post),it might have been more interesting and productive to talk about why artists actually provide work for Scion. Big corps like Nike, Scion, ect actually provide a platform and money for artists that no one else is willing to provide. As sad as that may be, at least someone is doing it.

]]> kirsten http://slog.thestranger.com/2007/10/too_transparent_scions_insistent_efforts#c829606 http://slog.thestranger.com/2007/10/too_transparent_scions_insistent_efforts#c829606 Visual Art Fri, 19 Oct 2007 17:07:42 -0800 Comment by old timer It's a tough job, targeting demographics.

Apparently, most Scion sales are to drivers that are 50+.

This annoys Toyota which is trying to lure young drivers to the brand.

The appeal of a modestly priced, well equipped, and fuel efficient vehicle is hard to focus.

They have been doing this 'event' stuff for several years now.
In trying to create a 'buzz' among the 'young. hip, cutural movers,' they have made CD's DVD's, magazines all featuring the Scion 'appearing' at 'events' that are then featured in those magazines. Artists that performed at the 'events' are on the CD's and DVD's, as are those lured into the setup by the promises of goodie bags and drinks.
These attendees are, hopefully representative of the demographic they want to target. Pictured around the bait car, their 'coolness' is somehow transerred to it.

Don't you feel the 'buzz'?

]]> old timer http://slog.thestranger.com/2007/10/too_transparent_scions_insistent_efforts#c829865 http://slog.thestranger.com/2007/10/too_transparent_scions_insistent_efforts#c829865 Visual Art Sat, 20 Oct 2007 09:40:37 -0800 Comment by JLM Jen, think.. during the day..and at night..

There's something always going on, but nothing really going on..

you know it..

:) your not being true to yourself..

]]> JLM http://slog.thestranger.com/2007/10/too_transparent_scions_insistent_efforts#c830137 http://slog.thestranger.com/2007/10/too_transparent_scions_insistent_efforts#c830137 Visual Art Sat, 20 Oct 2007 22:02:21 -0800 Comment by JLM Jen, think.. during the day..and at night..

There's something always going on, but nothing really going on..

you know it..

:) your not being true to yourself..

]]> JLM http://slog.thestranger.com/2007/10/too_transparent_scions_insistent_efforts#c830138 http://slog.thestranger.com/2007/10/too_transparent_scions_insistent_efforts#c830138 Visual Art Sat, 20 Oct 2007 22:02:31 -0800