Shishkaberry is clearly the name of the company, and the WHAT is clearly "fruit on a stick". As much as it irritates me when people get it wrong, I don't see evidence of any such thing going on here.

The product is "ShiskaBerry's Fruit on a Stick", just as we see products like "Burger King's Whopper", or "Totino's Frozen Pizza".

Next time you see these for sale, ask them what they're selling. I'll give you a ripe banana if they say anything other than, "Shishkaberries."

Linguists tend to agree (see Pinker's "the Language Instinct", and others) that non-regular usage disappears in neologisms. So, for example, the Toronto Maple Leafs are not called the Toronto Maple Leaves. This is true even of orthography, so we would expect these products to be called Shiskaberrys rather than Shiskaberries.

Nevertheless, I'll admit, there's little excuse for the apostrophe which now so wantonly pervades the language of the grammatical ignorant, as with the infamous possessive usage of " it's ". Everytime I read something that has it's as a possesive I unfailingly read it as "it is", as in "The Iraqi government has it is own problems

Because all your base are belong to us.

I spose the apostrophe's a little annoying, but they probably just got confused since Shiskaberrys looks a little wrong (not nearly as wrong as with an apostrophe, I'll admit, at least to my eyes).

Since the Mariner's what imploded? And which Mariner?
Glass houses Anthony...

Someone is on a campaign to redefine the uses of the apostrophe though. There's a sign at work in the break room reminding people to clean up after themselves that drives me crazy: "Please wash your own dish's," it reads.

Oh, the irony.

Yeah it's annoying to see these its/it's their/there/they're and especially you're/your mistakes, but I think it would behoove us to calm down. Apostrophes don't occur in speech - they're solely in the realm of spelling. These are spelling errors, not grammatical errors.

'between you and I', though, now that's a grammatical error.

Kthx

First time I heard a fair-weather seattle fan actually admit it.

Also, at $50 a pop for tickets not even counting concessions, it's pretty hard to be 'loyal' to the mariners, at least for people like me who think that's a lot of money. I go to the Aquasox games sometimes when I'm staying with my parents in Everett; at $7 I don't care how they perform.