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Sunday, September 23, 2007

Who’s What Now?

posted by on September 23 at 9:54 AM

This has been driving me crazy for months, but since the Mariner’s Mariners [<— Ha!] imploded and I stopped going to games (too depressing), I thought I would be spared the mental anguish of coming across these until next spring. Fremont Oktoberfest stepped in though, to remind me of the utter lunacy of the ShishkaBerry.

berry.jpg

Don’t get me wrong, I have nothing against the concept of $8 worth of chocolate-dipped strawberries on a stick—in fact, it sounds fairly delicious. I’ve never had one. No, the problem is with the name, and it comes down to this:

Who is this ShishkaBerry, and what is he/she selling, if not !@*&!*@#%&$ shishkaberries?

ShishkaBerry’s WHAT?!?!? If they’re going to use the possessive here, couldn’t they at least have a cute little character, Mr. Berry P. ShishkaBerry, who goes around selling… umm… shishkaberries? Something—anything—so the literates in the crowd can have some peace, and some shishkaberries.

Show yourself, ShishkaBerry.

P.S. - A quick Google search for shishkaberry reveals that this word is primarily associated with a “quite potent strain of marijuana,” possibly revealing the root cause of this company’s ungrammatical signage.

RSS icon Comments

1

Thank you... this grammatical f-up and the dead-wrong usage of "literally" keep me up at night.

Posted by ack! | September 23, 2007 10:24 AM
2

Calm down, Anthony.

Shishkaberry is clearly the name of the company, and the WHAT is clearly "fruit on a stick". As much as it irritates me when people get it wrong, I don't see evidence of any such thing going on here.

The product is "ShiskaBerry's Fruit on a Stick", just as we see products like "Burger King's Whopper", or "Totino's Frozen Pizza".

Posted by alanw | September 23, 2007 10:28 AM
3

I WILL NOT CALM DOWN.

Next time you see these for sale, ask them what they're selling. I'll give you a ripe banana if they say anything other than, "Shishkaberries."

Posted by Anthony Hecht | September 23, 2007 10:34 AM
4

actually it's NOT ungrammatical (well, almost not).

Linguists tend to agree (see Pinker's "the Language Instinct", and others) that non-regular usage disappears in neologisms. So, for example, the Toronto Maple Leafs are not called the Toronto Maple Leaves. This is true even of orthography, so we would expect these products to be called Shiskaberrys rather than Shiskaberries.

Nevertheless, I'll admit, there's little excuse for the apostrophe which now so wantonly pervades the language of the grammatical ignorant, as with the infamous possessive usage of " it's ". Everytime I read something that has it's as a possesive I unfailingly read it as "it is", as in "The Iraqi government has it is own problems

Because all your base are belong to us.

I spose the apostrophe's a little annoying, but they probably just got confused since Shiskaberrys looks a little wrong (not nearly as wrong as with an apostrophe, I'll admit, at least to my eyes).

Posted by john | September 23, 2007 10:42 AM
5

I love how you started this with your very own apostrophe fuck up. "...since the Mariner's imploded..."

Since the Mariner's what imploded? And which Mariner?
Glass houses Anthony...

Posted by C | September 23, 2007 11:02 AM
6

Shishkaberry's is the name of the company apparently, but why is its name so much bigger than the name of the product on the packaging? I guess when someone says See's, most people know the subject is chocolate candy.

Someone is on a campaign to redefine the uses of the apostrophe though. There's a sign at work in the break room reminding people to clean up after themselves that drives me crazy: "Please wash your own dish's," it reads.

Posted by Bauhaus | September 23, 2007 11:15 AM
7

Mariner's?

Oh, the irony.

Posted by oscar | September 23, 2007 11:30 AM
8

@5: I love that too!

Posted by Anthony Hecht | September 23, 2007 11:30 AM
9

This post, by its very title, also raises the whose/who's issue.

Yeah it's annoying to see these its/it's their/there/they're and especially you're/your mistakes, but I think it would behoove us to calm down. Apostrophes don't occur in speech - they're solely in the realm of spelling. These are spelling errors, not grammatical errors.

'between you and I', though, now that's a grammatical error.

Posted by rtw | September 23, 2007 11:30 AM
10

We call them Dingleberries, especially at Mariners games where vendors sell them in the stands. "Excuse me sir, what flavor are your Dingleberries?"

Posted by Explorer | September 23, 2007 1:10 PM
11

WHY DO BERRIES NEED TO BE ON A STICK? We pay migrant laborers many dollars a day to take the berries OFF THE STICK so we can eat them stickless. Jesus Christ.

Posted by Katelyn | September 23, 2007 1:18 PM
12

I don't think it's the name of the company. The packaging says 'the original chocolate dipped fruit on a stick', not 'Shishkaberry's fruit on a stick'.

Posted by Ryan | September 23, 2007 4:51 PM
13

Why is there an apostrophe in that brand name?

Posted by Catman | September 23, 2007 8:18 PM
14

banana their favrit berry (of me)

Posted by bunchaberrees | September 24, 2007 12:22 AM
15

banana is not berry says I

Posted by dr fruity | September 24, 2007 12:29 AM
16

Excellent use of strikethrough tags.

Posted by Darcy | September 24, 2007 4:20 AM
17

I first had these at HempFest this year (yum-fucking-tastic, btw) when I bought one for DJ Jimini Cricket (cuz I eated hers :( ), so maybe your hypothesis is closer to truth that you thought...

Posted by NaFun | September 24, 2007 7:50 AM
18

Anthony, you just Barnetted all over the blog. Please leave pretentious posts to ECB in the future.

Kthx

Posted by johnny | September 24, 2007 8:40 AM
19

"but since the Mariners imploded and I stopped going to games"

First time I heard a fair-weather seattle fan actually admit it.

Posted by cliff rancho | September 24, 2007 8:42 AM
20

I guess what bothers me so much about "it's" vs. "its" is that I feel like nobody even knows the right spelling... I see it wrong more often than right, and I've definitely had to explain it to people that didn't even know. Computer nerds are the worst I think, which might be why it's so bad because they rule the internets.

Also, at $50 a pop for tickets not even counting concessions, it's pretty hard to be 'loyal' to the mariners, at least for people like me who think that's a lot of money. I go to the Aquasox games sometimes when I'm staying with my parents in Everett; at $7 I don't care how they perform.

Posted by john | September 24, 2007 1:29 PM
21

Okay, for a second there I thought it said "Shiksaberry's" and couldn't figure out why you didn't think THAT was weird.

Posted by okay | September 24, 2007 3:08 PM

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