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Thursday, September 13, 2007

The Scarlet Letter

posted by on September 13 at 16:21 PM

Richard Dawkins has launched an atheist-awareness campaign, the OUT Campaign. Though the idea is attractive (remember when you saw your first Darwin-fish car decal?), these particular slogans and motifs aren’t compelling enough to catch on. There are major challenges in trying to expropriate “out” from the gays. And unless OUT is an acronym, it has no business being capped like that.
scarletLetterWOMENS.jpg

RSS icon Comments

1

I like the "scarlet letter" A. It should just be that. The "Out" will be a turn off to people who want to identify themselves as atheist, but not gay. And put the URL on the back or something. Keep it simple. It works for Apple.

Posted by JC | September 13, 2007 4:40 PM
2

Maybe he should have prayed for guidance on this one.

Posted by Ziggity | September 13, 2007 4:41 PM
3

Is it possible to be the figurehead of an atheist cult?

Posted by flamingbanjo | September 13, 2007 4:46 PM
4

Keep searching. The slogan than which no greater can be thought must exist because if it didn't exist than it wouldn't be the slogan than which not greater can be though beacuse the existing slogan than which no greater can be thought would have the additional perfection of existence and thus would be the slogan than which no greater can be thought.

Posted by kinaidos | September 13, 2007 4:52 PM
5

It's weird how the A is photoshopped onto that woman and is not conforming to her curves. it's kind of sending me on a trip.

Posted by Ari Spool | September 13, 2007 5:01 PM
6

@4 you're my philosophical hero today

Posted by Katelyn | September 13, 2007 5:02 PM
7

bigger tatties on the model would sell the product better.

Posted by maxsolomon | September 13, 2007 5:05 PM
8

I love the concept, which isn't bound to any particular design. I think I'll go order a custom black t-shirt with just the word "Atheist" written in bold white letters.

Posted by Sean | September 13, 2007 5:09 PM
9

@7: Yeah, they need the 'guess what - chicken butt' t-shirt model from icanhascheezburger.com. I always think that ad's about the hoobies instead of the laffomatic shirt.

Posted by switzerblog | September 13, 2007 5:13 PM
10

Mmmm... Sexy atheists.

It's too bad, though, the thought of corrupting hot young Christians will always be sexier.

Remember Hedwig and Tommy Speck.

Posted by Chris | September 13, 2007 5:14 PM
11

B-Bam on E Pike made me a really nice "Religion Is Fiction"t-shirt last year. I'm sure they still have my design on file if you ask for it.

Posted by Amy Kate Horn | September 13, 2007 5:24 PM
12

The last atheism awareness thingie that Dawkins was pimping (granted he did not create it) also hasn't caught on so well, as far as I can tell.

Time to hire a marketing firm.

Posted by JMR | September 13, 2007 5:25 PM
13

Anything to get a little positive athiesm press.

"People go to church for the same reasons they go to a tavern: to stupefy themselves, to forget their misery, to imagine themselves, for a few minutes anyway, free and happy."
-Mikhail Bakunin

Posted by Smegmalicious | September 13, 2007 5:28 PM
14

Gosh ... considering the PR savvy American atheists have working for 'em, its hard to imagine how they ended up as unpopular as they apparently think they are.

Posted by RonK, Seattle | September 13, 2007 5:33 PM
15

here's a better one:

Buddha was an Atheist.

i got a million of 'em, and i ain't no marketeer.

Posted by maxsolomon | September 13, 2007 5:48 PM
16

I was going to have a shirt made this weekend that just says...

"Suck it, Jesus"

Posted by monkey | September 13, 2007 5:49 PM
17

@16 great idea. GREAT idea.

Posted by Katelyn | September 13, 2007 6:13 PM
18

The problem with "suck it jesus" is being associated with the phrase's most well-known user, in all her annoying glory. Ronk- Atheists are mad unpopular. Maybe less so in Seattle, but let's just say I wasn't about to advertise my affiliations when I went to small town KS recently.
-

Posted by christopher | September 13, 2007 6:16 PM
19

Heck, for that matter, atheists don't get a lot of positive representation in mainstream press even in Seattle. Everywhere in the country -especially in news rooms- people still act like faith is a virtue. One of the few ways I agree with Hitchens is that it damn well shouldn't be.

Posted by christopher | September 13, 2007 6:19 PM
20

I miss Camus. :(

Posted by kid icarus | September 13, 2007 6:25 PM
21

A scarlet letter. Seriously.

Posted by Kiru Banzai | September 13, 2007 6:46 PM
22

who cares - Red A's on tits. And OUT is OK, not in the framework of literary grammar, Amy Kate gets an F.

The Scarlett Letter is much more interesting. Read a book, suck on some tits.

Who has the best marketing campaign - sorry the Christians win.

Color, history, God, eating flesh, mystics - answering the not answerable.

Faith - hope - charity ..... etc. You name the story.

There will always be few atheists, anywhere.

Posted by PHENICS THE SMART | September 13, 2007 7:48 PM
23

The Christians are gonna keep winning for a while in the USA, mebbe a pretty long while. But I take some solace in the fact their beliefs are unsustainable. Science will keep explaining all the flimsy shit they point to as proof of deity and reality will keep demonstrating how their beliefs fuck the world up for everybody. Eventually, some hundreds of years form now, the last desperate hordes of bible-humpers and koran-cuddlers will drink some poison Kool-aid and jump ship. And since atheism is the natural state of human beings (viewing reality with your senses and feelings instead of dogmas), any survivors will be atheist by default.
Or I'll just keep telling myself that...
-

Posted by christopher | September 13, 2007 8:14 PM
24

I never used to accidentally type "form" instead of "from," but now I do it all the goddamn time and it's really pissin' me off.

Posted by christopher | September 13, 2007 8:18 PM
25

christopher

you just described poly deist ideas

atheists won't like you

athiests are not good mother earth pagans

Posted by PHENICS THE SMART | September 13, 2007 8:31 PM
26

@16
Christ is cool. Christians suck.

That's my other t-shirt.

Posted by Sean | September 13, 2007 8:55 PM
27

@22 - "Who has the best marketing campaign - sorry the Christians win."


It's the damned cross. Centuries before television, the Christians had a 50 foot high crucifix perched on a hill outside of every town in Europe and South America. Talk about a powerful logo and brand recognition!

Posted by Mahtli69 | September 13, 2007 8:59 PM
28

Every bit as annoying as someone with a "ChRiSt is KInG!" t shirt. Keep it on the DL. I seriously don't give a shit what you pray to as long as we can talk about Project Runway.

Posted by sniggles | September 13, 2007 9:32 PM
29

and i'm sure every time i wore that shirt, some beliefy person pretending not to judge me would try to tell me a heart-warming story about a miracle s/he's experienced in life, supposedly in a non-proselytizing kind of way. yech.

Posted by erin | September 13, 2007 10:09 PM
30

@28

Tim Gunn gives me wicked boners.

Posted by Mr. Poe | September 13, 2007 10:34 PM
31

Scarlet letter thing is cool but something about "Atheists have always been at the forefront of rational thinking and beacons of enlightenment, and now you can share your idealism by being part of the OUT Campaign." has a patronizing, corporate shill feel to it.

Posted by arandomdude | September 13, 2007 10:54 PM
32

it's been over for quite a while now... reason won and god lost, these things happen. ohh well you've still got "guns and country" for solace.. for a while at least.

Posted by suck it theists and/or deists | September 14, 2007 1:44 AM
33

I saw the graphic and thought "Adulterer" not "Atheist", which works with the models they chose for the photo. Of course, I also thought it might be for Adobe...

Oh yeah, the "Out" thing is definitely too identifiable with gay culture to be helpful to Atheism.

Posted by Al | September 14, 2007 6:12 AM
34

christopher -- Intolerant, fundie/evangelistic atheists are mad unpopular everywhere, including here, and for good reason.

Live-and-let-live nonbelievers? Not so much.

And psssst - those involuntary typo's are the big guy's way of letting you know he can fuck with you as much as he wants, any time he wants, anywhere he wants.

Posted by RonK, Seattle | September 14, 2007 7:49 AM
35

One of the best things about being an athiest is no one is telling me to spread the word. There is no word. Why would I want to open that door?

Posted by girlybyrd | September 14, 2007 8:04 AM
36

This is actually not terrible... except for the OUT thing. Silly Christians.

Posted by Nick | September 14, 2007 8:32 AM
37

I thought proselytizing was one of the things that pissed atheists off? This seems like a step backward.

Posted by Greg | September 14, 2007 9:02 AM
38

Being an atheist is often associated with hating Christians. I don't think that association does much for the general appeal. I AM an atheist because I don’t actually believe in heaven, hell, god, an afterlife, etc. I believe all those things are human constructs to get people to behave based on a societal moral code.

I think the atheists that I know are actually the most moral, tolerant and giving people around. We value the constructs of a civilized society. We value fairness, equality, laws, tolerance, and forgiveness (essentially, we are more Christian than most Christians).

If people want to believe in god I say good for them, as long as their belief does not oppress me.

Posted by Proselytizing Atheistism | September 14, 2007 9:04 AM
39

Teaching science is proselytizing now? Yes, let's all stay stupid and ignorant and pray to the moon gods.

Posted by Sirkowski | September 14, 2007 9:39 AM
40

Unlike Christians, I don't feel the need to advertise my beliefs. I'm an atheist and I'll tell someone if they ask me. But I wont put a sticker on my car or wear a tshirt declaring my non-belief. What's the point? I wish more religious folks would do the same. I don't care who you pray to or what you believe in , why do you feel the need to advertise it on your piece of shit car?

Posted by FS | September 14, 2007 9:40 AM
41

and I'll add, what I absolutely hate about being an atheist is when some Christian automatically judges me of having no moral code. Just because I don't need a god to tell me what's right and what's wrong doesn't mean I can't think for myself. The ten commandments weren't sent down from heaven. I mean, how brilliant do you have to be to come up with "you probably shouldn't kill other people or lie, cheat and steal". It's common sense :p

Posted by FS | September 14, 2007 9:49 AM
42

Not sure I get the Darwin fish thing. I know I'm not the only Christian who accepts the facts on evolution.

Note to self: find same-size Darwin and xtian fish. Stick them on the car so they're kissing.

>>>

Posted by JenK | September 14, 2007 9:57 AM
43

This is starting to look like a religion.

Posted by crazycatguy | September 14, 2007 10:52 AM
44

Athiest awareness? LOL! Dawkins probably drove by a megachurch and wanted to get on the gravy train. Christians aren't the only ones who can get shaken down.

Issur - got any shirt ideas?

Posted by Mariana | September 14, 2007 11:00 AM
45

@42:

You mean like this?

Posted by david | September 14, 2007 11:05 AM
46

I saw the t-shirts and never thought Atheist or Adulterer, but rather thought people proud they had a 4.0 GPA.

Posted by Will in Seattle | September 14, 2007 11:28 AM
47

It takes just as much faith to be an Atheist as it does to be a Christian.

@15 The Buddha wasn't quite an atheist,I believe what he taught was that spending time on trying to prove or disprove the existence of deities is a waste of time and therefore unhelpful.

Posted by inkweary | September 14, 2007 11:53 AM
48

I'm an atheist so I ordered one of these shirts. I'm Jewish so I still believe that God gave Israel to my people, and I celebrate all the major Jewish holidays, but I' am atheist too. Most intellegent young Jews like myself are atheists.

Posted by Issur | September 14, 2007 12:33 PM
49

@40:
I think the point is largely the same as it is for queers coming out. Atheists are villified and invisible. People don't know that we here. . . that we are happy, good/moral people who walk amongst them. Atheists in many areas feel isolated and discriminated against.

I don't get why the (ugly) shirt doesn't actually say "atheist", though. How many people are going to guess what the 'A' stands for? Eh.

Posted by violet_dagrinder | September 15, 2007 4:48 PM

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