Tech Sea-Tac: ATTACK
posted by August 24 at 10:28 AMon
The Penny Arcade Expo kicks off this afternoon, which means that Seattle’s downtown convention center will soon be overrun by video game addicts from around the world. (Seriously, people are flying in from…Estonia? Maybe the guy eats frogs.)
Question is, will today’s arrivals gate at Sea-Tac will look anything like this new Nintendo commercial?
Figures that Nintendo would choose the nearby airport for this ad; hell, have JJ Putz walk through for a cameo while you’re at it. But it’s an interesting scene illustrated here, at least in light of the three-day gamers’ expo that begins at 2 p.m. today. The crowd in this ad is decidedly older, dressed to look like average Joes and Janes fresh off the office job—much like the rest of Nintendo’s latest Wii ads. But it remains to be seen how the average cross-section of over 20,000 PAX entrants will look today.
America’s gaming demographic is growing in age, and 20- and 30-somethings are gaming with their children more than any decade before, but the industry’s public perception is still, largely, trapped in the same limited niche as D&D and sci-fi. Will PAX’s largest iteration yet have its fair share of grounded gamers—the ones who enjoy an occasional game and still have a life? Or am I in for cosplay-stricken nerddom?
I’ll post my findings live from PAX throughout the weekend. Come find me—I’ll be the guy with the Nintendo DS. (Thanks to gaming site Joystiq for the heads-up on the above ad.)