City Desperately Seeking: Wonder Bread Sign
posted by August 16 at 11:25 AM
onA friend who lives in the Central District texts:
This is probably out of your area, but they took down the Wonder Bread letters and started knocking down the factory today. I want to know where the letters went and what’s happening. Would you Slog about it?
I texted back and referred him to this 2006 article in The New York Times about locals clamoring for a piece of the sign. (You might need TimesSelect to view the article, not sure.)
The San Diego company that is developing the 1.6-acre property said the sign would be donated to the nearby Pratt Institute of Fine Arts. But that has some neighborhood residents worried that Pratt will auction it off to wealthy collectors. They strongly suspect that “Wonder Bread”, or “Wonder” or “Bread” — or just “W” or “B,” for that matter — would be a hot commodity for the growing set of neon industrial art aficionados.
Aficionados like my friend, who texted back:
I did see the nyt article. But that project fell thru and I think these are supposed to be new developers…
I now turn this matter over to the wisdom of the Slog crowd. Anyone out there know where the Wonder Bread letters went, and how a person can get his or her hands on one of them?
Comments
I support the death penalty for these cultural terrorists.
I'd put it in the Sculpture Park. It is more artistic then half of the stuff there already. I wish Virginia and Bagly Wright would find somwhere else to store the overflow from their garage.
I agree. That's where it belongs. In fact, if the Sculpture Park was a sign graveyard, I might be interested in going there.
I hope Pratt gets the sign. And it's about time they knocked that building down.
I work for a company that is doing some of the work on the new building, apparently they want to save the sign and put it back up following construction, but have to get approval from the Wonder Bread people
Y'all is ruinin the hood I grew up in.
Does anyone know what's going to be built there?
BTW #6: Not funny--fuck-off.
The proper response to the demise of some fucking corporate bread sign is "who the fuck gives a shit"
In Detroit they tore down the Wonder Bread sign and factory and built a casino... not a fair trade in my opinion.
No clue as to what happened to the sign :-/
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