Life Send Mom Money
posted by July 25 at 11:54 AMon
What are we to make of this?
The son is living it up in America. He’s handsome, has equally handsome men for lovers, probably works in the software sector, cooks complicated courses, drinks only top shelf spirits, and dwells in a large condo that holds a spectacular of view of the massive wealth of energy that has taken the shape of Seattle’s skyline.
Below is his humble mother. She is back India, back in her tradition, back in the hut, back in the kitchen. She bakes, breeds, knows not a lick of English, and wholly believes in gods that emerged with many arms from the prehistorical mists and marshes that once covered the earth.
What is this ad telling us this: The son’s American sins—his showy cosmopolitanism, his taste for decadent foods, music, sex—will be pardoned if he sends his poor humble, honest, loving, pious mother some of his soft-earned dollars. Money is the bridge of forgiveness between him (in the immoral future) and her (in the moral past).