Slog News & Arts

Line Out

Music & Nightlife

« Best Thank-You Note Ever | 32nd District .... Democrats? »

Wednesday, June 20, 2007

Tell Me Why

posted by on June 20 at 13:04 PM

I’m confused by this message:
4be7a2b37118-1.jpg Why would anyone go to a casino to be in a situation that’s identical to the one in the home they are leaving? A home means family life, family love, which is not really love at all but a flat self-reflection, a love for those who look and act like you. So this is what you want out of a casino? To be with yourself again? To leave home only to return to your home? If a casino is to be what it really is—a dangerous experience—it must be peopled by those who are not the same as you. By those who may not even like you like family.

But, really, what is the meaning of this bus sign? The meaning of a family man who wants to see his family everywhere he goes? The meaning of this desire for a smooth social space between the doors of the home and the doors of the casino? The family was once the site of resistance, as the Greek tragedies make clear; but since they were Christianized near the end of the first century, they have been reduced to an empty place for empty faces. The wildness of the family is long gone. It no longer has the power of birth and the power to bury its dead. It is this powerlessness that the man on the bus wants to feel at the casino. He wants it to be as tame as the home that was tamed by a thousand years of church work.

This is not how the men and women of Pascal’s generation gambled. Indeed, Pascal’s entire religious faith was based on one cosmic bet. For him, the casino was exciting and dangerous, everything and nothing. It was far from home, from familiar, from the sleep of domestic rhythms.

A comment from Mr. Poe:

It’s marketing, Charles.

What would you prefer?

“Treats me like part of the Tribe!”

“Treats me like we’re ancestors!”

“Treats me like a stranger!”

“Treats me like a gambler!”


“Treats me like family!”

I would prefer: “Treats me like part of the Tribe!” A whole different meaning that one has to “Treats me like family.”

RSS icon Comments


Here you go, plowing your brain on things that were never made for absolute understanding and clarity.

So, they treat you like family. They treat you like people. You're kindred spirits. Or, they're just expressing that they'll treat you well. It's marketing, Charles.

What would you prefer?

"Treats me like part of the Tribe!"

"Treats me like we're ancestors!"

"Treats me like a stranger!"

"Treats me like a gambler!"


"Treats me like family!"

Gee, I wonder which one is an American family man going to acknowledge coherently?

Posted by Mr. Poe | June 20, 2007 1:17 PM

honestly, I would prefer: "treats me like a tribe?" How strange it would be to see that on a bus sign.

Posted by charles | June 20, 2007 1:21 PM

"Treats me like Chaz"

Furthermore, what is with Chaz and his opposition to modern living? Especially in light of his love of modernist architecture.

Posted by Bellevue Ave | June 20, 2007 1:22 PM

Charles, you are becoming a parody of yourself.

Posted by jameyb | June 20, 2007 1:24 PM

I would prefer "Treats me like a schmuck who is going to get ripped off for a few hundred dollars in hopes of getting rich on a jackpot"

Seriously Charles, you are a paradoy of yourself....

Posted by Just Me | June 20, 2007 1:26 PM

Maybe "treats me like family" means "does nothing while I get the shit beat out of me at school so I can become a real man."

Posted by skweetis | June 20, 2007 1:26 PM

Hi Charles, this line about families- "they have been reduced to an empty place for empty faces" made me sad. Do you really feel like this is the contemporary family experience? Could you go into that a bit. I don't really know what you mean. Thank you.

Posted by Perplexed | June 20, 2007 1:27 PM

6 gets my vote for post of the week.

Posted by Bellevue Ave | June 20, 2007 1:28 PM

Next let's overthink the deeper meaning of stop signs. Why are they red? What do the eight sides signify? What does the font say about government control over poverty and fishermen's wives getting eaten out by octopi?

The answer is.... you need to stop. That's all. Nothing deeper. Just fucking stop.


Posted by monkey | June 20, 2007 1:28 PM

Yeah, I've wondered about that ad before. Next time you see it, look REAL hard at the expression on the man's face. The eyes in particular give him a aura of wild desperation, this man's about to lose it. Exactly how I feel when with family

Posted by zeroryoko | June 20, 2007 1:36 PM

They are marketing to Americans, Charles.

I'll admit, it probably would not make much of a difference, but that wasn't my point. My point was that you are the last person on the face of the planet that should be discussing marketing. Especially when the target market are Americans.

Make a banner for QCC and post it here on Slog. Your target market: The White, rich, American Family Man. And no, you may not use any of which I posted.

Posted by Mr. Poe | June 20, 2007 1:36 PM



Posted by Mr. Poe | June 20, 2007 1:38 PM
The wildness of the family is long gone.

Charles did not grow up in my family, or any other one I knew of in childhood.

Posted by bitch on heels | June 20, 2007 1:41 PM

stop freakin', call beacon

Posted by davej | June 20, 2007 1:44 PM

I like how whenever I'm reading a Slog post, as soon as it starts telling me what something means, what it really means, I know it's Charles. And that whatever it is really means something dumb, probably about capitalism.

Also, @ 14: Is it me, or does that tornado thing look like Mr. Glitch, from the Mathman segments of Square One?

Posted by Ben | June 20, 2007 2:03 PM

@6, that was awesome.

I am all for looking into the deeper meaning of everyday things. But. Man. This is a bit much.

Posted by Julie | June 20, 2007 2:04 PM

#10 he's so sad - This ad has been bugging me since they replaced the one with the lady and the slightly misshapen face declaring "I win more at QCC!" This one though...standing at the bus stop you can check it out close up - the guy's been shaving with a dull razor, little hairs sticking up in random places and his eyes betray his defeated hopeful desperation. "They treat me like family. Like a family would but I'm oh so alone, will you be my friend? Please?"

Posted by burle | June 20, 2007 2:07 PM

Charles is once again reminding us plebes of how smart he is. Love the slog, can't stand Charles.

Posted by Rotten666 | June 20, 2007 2:09 PM

Is there a reason nobody at Slog has posted a 'Comment of the Day' piece for #6?

C'mon, even if you like Charles, which we all do, you have to find that funny.

Posted by Mr. Poe | June 20, 2007 2:33 PM

I know just how this guy in the ad feels. Tony Soprano's breakin my balls over a huge debt I ran up in the Executive Game; he and his thugs are living out of my sporting goods store, stealing my cross-trainers. So when I head up to QCC I get that same sick-to-my-stomach all-is-lost-kind of feeling. Thanks, QCC!

Posted by Davey Scatino | June 20, 2007 3:19 PM

It means they let you smoke indoors.

Come on, the code is obvious.

And, if you use Reservation cigs, you don't pay tax if you smoke it there.

Posted by Will in Seattle | June 20, 2007 3:42 PM

Who is Pascal?

Posted by I.T. Guy | June 20, 2007 4:36 PM

He's Thoreau's gay lover.

Posted by Will in Seattle | June 20, 2007 5:24 PM

Charles, aren't you always talking about how destructive the politics of tribalism are in Africa? Wouldn't "Treats me like a member of the tribe" imply to some degree that others outside the casino are enemies?

Posted by Gitai | June 20, 2007 7:47 PM

I hate that place. I hate that sign. I'm so glad I'm not the only one who sees the saddness in that man's eyes, and wonders, 'who are the ad wizards who came up with this?'

I used to go there regularly. Back when it was the only casino in Marysville -- err, "Tulalip"... But then it became "The Q", as they like to be called, and I worked there for 4 months of pure hell.

"TREATS ME LIKE FAMILY MEANS"... "Even though I am as white as a marshmallow, when I go to The Q and spend my pension sitting at the penny slots betting $9 a pull for 10 hours a day I'm still a winner because maybe they'll take pity on my sorry ass and pick me as a "Hot Seat" winner".

The Tulalips are known for discriminating. This cannot be argued. They discriminate against color, and lack of revenue... I know that I was discriminated against because I didnt sit around the bar getting wasted with my co-workers after hours, or gamble away my heard-earned tips, or run outside while on the clock to smoke every 15 minutes (employees must smoke outside)... I was discriminated against because I am wholesome, maintained a professional appearance, and happen to be very, very pale & white.

Posted by Melissa | June 21, 2007 2:09 AM

Perhaps the Indian perception of the White man's "family" is one where your people feed you minor euphoria and distraction while taking what is valuable from you.

Kinda seems historically appropriate, given what white families did to indian families, y'know?

And yeah, I noticed these bus signs too, and yes, they are messed-up.

Posted by treacle | June 21, 2007 1:22 PM

Comments Closed

In order to combat spam, we are no longer accepting comments on this post (or any post more than 14 days old).