Media Brazilian Advertising: The Plump and the Skeletal
posted by June 20 at 10:03 AMon
This morning my beloved MetaFilter directed me to more information about advertising in Brazil that all my previous mornings combined.
The first batch of info comes from the charming feminist blog Hoyden About Town, which reports on the new series of Brazilian ads for Fit Light Yogurt, featuring classic vixens recast as fatties. (Of course that’s Sharon Stone up there, and here’s Marilyn and American Beauty-era Mena Suvari.) The tagline for each ad: “Forget about it. Menís preference will never change. Fit Light Yogurt.”
On the opposite end of the Brazilian advertising spectrum is photographer Tony de Marco’s series on the skeletal remains of advertising languishing throughout the city of Sao Paulo, where all outdoor advertising was banned last year. The results are lightly post-apocalyptic and strangely pretty. (And that stupid yogurt company’s Mena Suvari-of-size is flat-out gorgeous, and far less creepy than the underage original.)