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Wednesday, June 20, 2007

Brazilian Advertising: The Plump and the Skeletal

posted by on June 20 at 10:03 AM


This morning my beloved MetaFilter directed me to more information about advertising in Brazil that all my previous mornings combined.

The first batch of info comes from the charming feminist blog Hoyden About Town, which reports on the new series of Brazilian ads for Fit Light Yogurt, featuring classic vixens recast as fatties. (Of course that’s Sharon Stone up there, and here’s Marilyn and American Beauty-era Mena Suvari.) The tagline for each ad: “Forget about it. Menís preference will never change. Fit Light Yogurt.”

On the opposite end of the Brazilian advertising spectrum is photographer Tony de Marco’s series on the skeletal remains of advertising languishing throughout the city of Sao Paulo, where all outdoor advertising was banned last year. The results are lightly post-apocalyptic and strangely pretty. (And that stupid yogurt company’s Mena Suvari-of-size is flat-out gorgeous, and far less creepy than the underage original.)

RSS icon Comments


the chubby Suvari is totally smoking. Yar! And I really don't dig the big ladies. Hmmmmm....

Posted by Rotten666 | June 20, 2007 10:09 AM

Agreed on the 'Suvari' pic - she's a hottie.
Gawd, what vile advertising. Nothing like preying on the insecurities of women. Hope the Brazilian ladies reject this product - what an insult!

Posted by Madashell | June 20, 2007 10:20 AM

Now I'm craving a chubby Brazillian chick...(I do sometimes go for the bigger ones)

Posted by Hernandez | June 20, 2007 10:24 AM

@3 make sure she's cooked all the way through...

Posted by It's Mark Mitchell | June 20, 2007 10:29 AM

#2 -- It's not just women. Advertising is all about EVERYBODY'S insecurities. (Y'ever see the "Just For Men" hair dye ads? Those are hysterical.) They're obviouslly getting attention with this campaign. Whether or not people will buy the yogurt (or, more importantly, keep buying it after trying it) remains to be seen.

Posted by Jason Josephes | June 20, 2007 10:32 AM

In the Hoyden thread, there's a link to a Snopes page about Marilyn Monroe's dress size ... it's stunning how our information gets so skewed over time that we can think a woman with a 22-23 inch waist could be a size 16 today. I mean, DAMN.

Posted by Gloria | June 20, 2007 10:42 AM

What do you expect from Brazil? They have the highest rate of plastic surgery per capita.

Posted by Bellevue Ave | June 20, 2007 10:42 AM

Is that a can of dog food in the Sharon Stone ad?

Posted by Fnarf | June 20, 2007 10:46 AM

Big women are sexy. :-) I feel sorry for the apparent majority of men who don't realize just how incredibly erotic rubenesque women are.

Posted by Sachi | June 20, 2007 11:06 AM

Everyone in Brazil is better looking than us. Sheesh.

(The Brazillian/American Beauty is a stunner.)

Posted by well | June 20, 2007 11:08 AM

I agree, the Mena Suvari one is hot.

Posted by Dianna | June 20, 2007 11:11 AM

A city without advertising. That's incredible. But what about street art?

Posted by Eric Grandy | June 20, 2007 11:41 AM

Depends on the street art. Anything that isn't pumping a product, sure. If it's political...hmmm..

If it's liberal, it's cool. If it's conservative, it's vandalism.

Posted by Mr. Poe | June 20, 2007 11:46 AM

A city without advertising will make fuckhead vandals like me filthy rich.

Posted by Stankape | June 20, 2007 12:55 PM

brazil is the greatest place on earth. the greatest.

Posted by adrian! | June 20, 2007 12:59 PM

Actually, Mr Poe, the article reports that the law was enacted by the city's populist right-wing mayor...

Posted by Eric Grandy | June 20, 2007 1:00 PM

um, sorry. no. big mena = no go.

Posted by kt | June 20, 2007 4:10 PM

I wasn't speaking on the articles behalf.

Posted by Mr. Poe | June 20, 2007 4:31 PM

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