Media “They saw the Hump! 3 ad and completely freaked out.”
posted by May 14 at 15:29 PMon
That’s Clint Berquist, director of STIFF, the Seattle True Independent Film Festival, talking about Portland’s Wright Business Graphics, which was supposed to print STIFF’s programs, but refused at the last minute because of some content, including a Hump! ad.
That’s $2,000 worth of prudishness—WBG’s freakout is forcing the little film festival to find another printer to do an expensive rush job.
Clint delivered the program proofs to a printer-broker (a Seattle middleman) last Monday, expecting to pick up his programs today. But on Thursday, he got the bad news. “Apparently, they took issue with the back cover,” he said.
(This, an Ouch My Eye ad, which is a little weird-looking but probably doesn’t even earn NSFW status.)
“Then they looked inside and they saw the Hump! 3 ad and completely freaked out.”
So Clint had to find a new printer to do a rush job. Wright Business Graphics was going to charge $3,000. But, at the eleventh hour, all the other printers said STIFF would have to pay $5,000. (STIFF’s annual budget is around $35,000.)
“It was kind of a Jimmy Stewart moment,” Clint said. “I went to the other people at the festival and said, ‘I just don’t have the money.’ Then one person said ‘I’ve got a thousand dollars’ and another said ‘I’ve got five hundred’ and it went from there.”
Why didn’t Clint just take out the offending ads?
“It never even crossed our minds—the same way it’s a moral issue for them, it’s a moral issue for us. Ouch My Eye and you guys have been very supportive and I think Hump! is one of the coolest things going.”
“Still,” Clint said, “it sucks. We were planning on doing a lot more promotion with that money.”
UPDATE: It’s not Right Business Graphics, as Clint originally wrote in his email—it’s Wright Business Graphics. I’ve left them a message and am waiting for their reply. Their contact info is here.