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Google Buys Doubleclick, World

bag_of_money.gif

Google has reached an agreement to buy web ad behemoth DoubleClick for $3.1 billion in cash.

If that sounds like a lot of money, consider this: it’s about 1/5th as much as the U.S. Army has paid to Halliburton in no-bid contracts since 2001. I got that information from this website, which also features interesting drawings of how big different amounts of money are. I assume, of course, that their information is accurate.

You may not know DoubleClick, but they know you—likely a lot more about you than you’d like.

Comments (3)

1

...and "do no evil" recedes further and further into the past...

Posted by Fnarf | April 13, 2007 4:25 PM
2

"Seattle Center, who cancelled..."

"who?"

Posted by City Comforts | April 13, 2007 4:30 PM
3

To the extent "do no evil" was ever meaningful, it ended on August 19, 2004.

Posted by Joe | April 13, 2007 6:55 PM

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