I hate them too. The one outside my house says "Prove your wife's boyfriend wrong." But why am I happy? Because it replaced a Bodies Exibition billboard.
Whaaa??? So money can help me get rid of all I hate about myself?? I'm buying 30 tickets right NOW!
It's cheaper than therapy!
Who the hell thought these were a good idea? "Play the Mega Millions---if you have a huge mole." Bizarre.
from now on my alias will be Bill Bored
David, I am your sister in hatred.
We need an intrepid graffiti artist to climb up there, cross out "Yacht!", and write "Penis!"
It's okay to show open contempt for the poor and/or less-than-wealthy if you offer them a tiny sliver of false hope that they might one day become super mega rich. It's the American Way!
I love how the billboards play off a cartoon version of extreme wealth -- "chateau", "yacht", "penthouse" that has very little to do with how someone with a measly Megamillions will be (or should be) living. The prize sounds a lot bigger than it actually is. More accurate words would be "new car", "house", "trashy-looking fur coat", "mole-removal scar", "meth overdose coma".
I hate these because they say I'm supposed to buy lottery tickets to win the love of assholes who whisper about how fat and bald I am.
Cross out "a mole" and change it to "skin cancer."
What I find interesting is what they consider OK to include as a condition you'd want to change.
OK to despise:
- back hair
Presumably not OK to mention:
- being fat
- being black/white/asian/etc
If you think about the direction it's going, you see just how offensive this ad campaign is.
How come no strikethrough on Slog? This thread needs it.
Dave: Thank you for hating these billboards as much as many others do, and for airing this hatred publicly.
The billboards you pictured certainly make me wish that the McMansions/McCondos of the loathsome ad execs who created them could be miraculously showered with monkey feces by a just and vengeful deity, but the lottery billboard I'm most disturbed by, for its various heartbreaking economic implications, is the one that reads, "Prove your 21-year-old boss wrong." The two of those that I've seen are located conveniently on the Jose P. Rizal and West Seattle bridges, so that one can assuage one's existential despair upon seeing them by simply pitching oneself over the railing and onto the cement below.
I can't decide which billboards are worse, these or McDonald's "Open your snack hole." It's such a close call.
Face it: Ugly women are Mega Millions' biggest customer. Why fault the company for marketing to its niche demo?
Snack hole is much worse. There's a picture. Of what appears to be feces wrapped in a tortilla. And a person about to insert it into the opposite end of his happy happy digestive system.
That reminds me, I haven't had lunch yet.
@L: Does McDonald's really have a "Open your snack hole." billboard?!? bwa ha ha ha haha ha!!
Yeah, it doesn't make much sense. There's not a lot of evidence that money makes otherwise ugly women any more attractive to straight men; but there's ample evidence that money makes otherwise ugly men attractive to (at least some) women.
Of course, there aren't enough rich women around to have an adequate sample for study. Perhaps the lottery is hoping to change that.
If they any marketing sense, the second one would say "Look at her huge new tits!"
It's a fine line between clever and stupid.
These billboards are the polar opposite of Lotto 6/49's boards in Canada that tell you to "Always be nice to someone who plays 6/49" with a series of weird selfless acts (ie: "I'd love to change your baby's diaper!")
Canada: reasonably nice since 1867.
Unless you were First Nations / Métis / Inuit child or a Japanese Canadian.
Just to provide full information, there are plenty of male versions of these billboards as well.
I agree that there are clearly lengths to which the campaign doesn't go regarding fatness/race/etc., but that should hardly come as any surprise. Would you prefer it if they DID go there?
Full disclosure: It's frickin' hard to write interesting ad copy, as I should know. I found these fairly amusing as such things go.
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You people are fucking pathetic. How is an outdoor board getting so much attention? More importantly—who gives a shit?
It's funny. It's crass. End of story.
Move on, already.
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