History (Not So) Pure as the Driven Snow
posted by March 21 at 11:58 AMon
Clicking around this morning I came across this small story:
Procter & Gamble Co. has won a jury award of $19.25 million in a civil lawsuit filed against four former Amway distributors accused of spreading false rumors linking the company to Satanism to advance their own business.
The rumors of Satanism stem from this P&G logo
and date way back to the early-’80s. Just how the rumors got started remains a mystery.
In the suit, P&G alleged that Amway
revived those rumors in 1995, using a voice mail system to tell thousands of customers that part of Procter & Gamble profits went to satanic cults.
The jury evidently agreed. But while P&G may have finally put those ugly Satanism rumors to rest (for now), there’s no hiding the company’s dirty past. Specifically, the fact that P&G once hired a struggling young actress/model named Marilyn Ann Briggs to pose as the oh-so-wholesome mother on their Ivory Snow boxes.
Unfortunately, Ms. Briggs shortly thereafter changed her name to Marilyn Chambers, and would star in such porn “classics” as Behind the Green Door and Insatiable.
When word reached P&G that the face of one of their best-selling products could be seen in seedy San Francisco theaters having sex with—gasp!—a black man, it quickly dropped the campaign. The company’s slogan for Ivory Snow, after all, was “99 and 44/100% pure.”
Marilyn Chambers’s billing on the poster for Behind the Green Door was immediately changed to “The 99 and 44/100% Pure Girl,” the film went on to become one of porn’s first “mainstream” successes, and the rest, as they say…