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Wednesday, March 28, 2007

Landmark Theatres’ new Book Club!

posted by on March 28 at 9:53 AM

Somewhere around the time that the local Landmark Theatres publicist got laid off, and all communications duties were passed on to a centralized publicity machine in San Diego, I started receiving weird publicity materials. Like a Landmark CD, featuring music that may or may not have been featured in movies that may or may not have played at local Landmark theaters. I think it’s still somewhere in the mountain that is my desk. Or maybe I threw it at the music writers. In any case, I wasn’t too annoyed.

But this email, which I received yesterday, is taking things too far:

Dear FiLM Club Member,

Welcome to Landmark Theatres’ new Book Club!

Each month we’ll provide you with an amazing selection of film-related books available for purchase at a great discount, shipping included! Youíll find everything from beautiful film photography books to books with the actual screenplay to those that have a direct connection with the great films we’re showing.

Check out our picks for this month…The Namesake: A Portrait of the Film, written by the filmís director, Mira Nair. The best-selling Maxed Out, an exploration of Americaís dependence on credit and problems with debt. The Seventeen Traditions, Ralph Naderís thoughts on the evolution from childhood into responsible adulthood. Dreamgirls: The Movie Musical, a chronicle of the Oscar-winning screen adaptation of one of the most successful stage musicals of all time […]

OK, I understand that Landmark is a chain of movie theaters, not a book seller, and thank god, right? We wouldn’t want them chomping into Elliott Bay revenue or anything like that. But if you were deciding on a book tie-in for Mira Nair’s The Namesake, wouldn’t you consider—at least consider—the novel it’s based on? Seriously, who wants to read a book written by a director? I want to read a book written by a writer!

Well, the Washington Center for the Book may choose obvious books, but my god, at least they choose obvious books! This year’s Seattle Reads selection is the actual The Namesake, and its gorgeous author Jhumpa Lahiri will be in town May 14-15.

RSS icon Comments

1

It would be a terrible idea to promote a movie by trying to get people to try to read the book version. Everybody always complains about how the movie falls short.

Posted by Christopher | March 28, 2007 10:19 AM
2

I think the safest thing to do is watch the movie then read the book. I saw the movie Catch 22 before reading the book and I appreciate both of them equally (they're great).

Posted by elswinger | March 28, 2007 10:57 AM
3

elsie,
"you can't see flies in your eyes if you've got flies in your eyes"

Yosarrian is a funny dude

Posted by keenan | March 28, 2007 11:43 AM

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