http://slog.thestranger.com/2007/02/be_hot_by_diesel Diesel has a new marketing scheme: In print ads promoting its spring/summer collection, the Italian-based clothing company depicts landscapes that have been transformed by environmental disaster. The proud buildings of Manhattan and the presidential faces of Mount Rushmore are half-submerged in water from melted glaciers. Paris is a steamy jungle. Life looks pretty awesome, though. Diesel's models are dressed fashionably if barely (to accommodate the weather) and they lounge amid this hip dystopia in glamorous unconcern, fanning themselves or applying suntan lotion to one another's tawny backs. The images are stamped: "Global Warming Ready."... Copyright 2008 Mon, 19 Feb 2007 14:57:06 -0800 Wed, 21 Feb 2007 23:50:47 -0800 http://www.movabletype.org/?v=3.34 http://blogs.law.harvard.edu/tech/rss hilarious.

]]> Monique http://slog.thestranger.com/2007/02/be_hot_by_diesel#c640064 http://slog.thestranger.com/2007/02/be_hot_by_diesel#c640064 Media Mon, 19 Feb 2007 15:10:35 -0800 I wonder what he's reading...

]]> Ryan http://slog.thestranger.com/2007/02/be_hot_by_diesel#c640069 http://slog.thestranger.com/2007/02/be_hot_by_diesel#c640069 Media Mon, 19 Feb 2007 15:15:52 -0800 At least you can look good while to planet burns up.

]]> Andrew http://slog.thestranger.com/2007/02/be_hot_by_diesel#c640073 http://slog.thestranger.com/2007/02/be_hot_by_diesel#c640073 Media Mon, 19 Feb 2007 15:18:10 -0800 See, the end of the world's not all *that* bad ...

]]> SeattleExile http://slog.thestranger.com/2007/02/be_hot_by_diesel#c640119 http://slog.thestranger.com/2007/02/be_hot_by_diesel#c640119 Media Mon, 19 Feb 2007 15:48:10 -0800 If the water gets up to Mount Rushmore--in South Dakota--it's doubtful that there will be any supermodels left alive, as they all will have been long since been eaten, or used as kindling.

]]> Boomer http://slog.thestranger.com/2007/02/be_hot_by_diesel#c640185 http://slog.thestranger.com/2007/02/be_hot_by_diesel#c640185 Media Mon, 19 Feb 2007 16:28:33 -0800 Ryan: note the glaciers breaking up on the back of the book. that's a concerned citizen you're gawking at.

]]> 9X http://slog.thestranger.com/2007/02/be_hot_by_diesel#c640294 http://slog.thestranger.com/2007/02/be_hot_by_diesel#c640294 Media Mon, 19 Feb 2007 17:39:59 -0800 Who cares what he's reading or what's being displayed. He's hot!

]]> Leo http://slog.thestranger.com/2007/02/be_hot_by_diesel#c640308 http://slog.thestranger.com/2007/02/be_hot_by_diesel#c640308 Media Mon, 19 Feb 2007 17:47:06 -0800 I'm getting warmer.

]]> ME http://slog.thestranger.com/2007/02/be_hot_by_diesel#c640982 http://slog.thestranger.com/2007/02/be_hot_by_diesel#c640982 Media Mon, 19 Feb 2007 22:46:19 -0800 That's fucked up though. Leave it to the fashion industry to turn one of the greatest threats to humankind into a glib ad. It would be funny except most people who see the ad will probably be like, "yeah...it'll be like Hawaii EVERYWHERE when Global Warming REALLY gets going. *giggle giggle*"

]]> JessB http://slog.thestranger.com/2007/02/be_hot_by_diesel#c642101 http://slog.thestranger.com/2007/02/be_hot_by_diesel#c642101 Media Tue, 20 Feb 2007 08:27:56 -0800 How did he score the spackling job?

]]> Lloyd Clydesdale http://slog.thestranger.com/2007/02/be_hot_by_diesel#c642120 http://slog.thestranger.com/2007/02/be_hot_by_diesel#c642120 Media Tue, 20 Feb 2007 08:37:04 -0800 Nice, Lloyd.

]]> Paulus http://slog.thestranger.com/2007/02/be_hot_by_diesel#c643738 http://slog.thestranger.com/2007/02/be_hot_by_diesel#c643738 Media Wed, 21 Feb 2007 00:50:46 -0800 i'm sorry, global what? i was too busy checking out chad white's amazing torso.

]]> Andy http://slog.thestranger.com/2007/02/be_hot_by_diesel#c644710 http://slog.thestranger.com/2007/02/be_hot_by_diesel#c644710 Media Wed, 21 Feb 2007 23:50:47 -0800