Politics Yes, But When the Super Bowl Advertises Beer to Kids It Doesn’t Help Our Economy
posted by February 3 at 19:35 PMon
I can’t remember if the slogan “Always Worth It” belongs to Bud or Miller, but Lt. Gov. Brad Owen probably knows. A press release on his Web site warns parents that ads during the Super Bowl will be influencing our kids (subtly, surreptitiously) to drink. Which is bad. So he provides a survey for viewers to track Super Bowl commercials and record which age groups the ads are targeting.
“We’re very interested in knowing which advertisements have the most appeal to minors,” said Owen. “We all know that teen drinking has tragic and often devastating results, and the industry has been told time and time again that their consumer messages should not be targeted toward this highly impressionable age group.”
That’s right. We don’t want kids in Washington to watch wholesome family sports and be subjected to enticing alcohol ads. But on his Web site - which emphasizes protecting kids and pushing economic development – Owen’s political agendas collide. Just above the Super Bowl warning, another press release promotes legislation that would construct a big NASCAR track near Bremerton.
“This track should be built. It’s important to the state’s economy and would provide thousands of local jobs,” said Owen. “A NASCAR track would be like bringing two Super Bowls to the state of Washington every year.”
If Brad Owen is truly concerned with curbing underage alcohol abuse, he shouldn’t be a shill for NASCAR and its youthful, drinky culture. But pushing a political platform for kids’ safety and economic development is so advantageous - even when contradictory – it’s always worth it.