posted by January 9 at 15:47 PMon
A handy guide to the paleolithic gender stereotypes in this incredible series of ads for Sony’s Bravia, billed (confusingly, Seth Stevenson notes in Slate) as the first “TV for Men and Women.”
Here’s a summary if you don’t want to watch all three: Man and woman meet in front of Sony store, realize they both like the same TV. Man turns to woman and says, “Do you want to…” Then there are three alternate endings. The one for women (shown below) turns into a musical about shoes titled (I can’t believe I’m typing this either) “Shoesical!” in which the woman coos lines like “I wish I was born with ten more feet!” The two alternate endings for men have something to do with football (macho coach saves the day) and anime (macho anime dude saves the day). I couldn’t find either YouTube, but you can watch them here.
Anyway: Get it? Women (they’re on the pastel-pink side of the web site) just looove “shoes, shoes, shoes!” And guys (they’re on the baby-blue side) just can’t live without their football and Japanese cartoon-hero fantasies.
As for why this TV is for “men and women”ówell, Sony doesn’t really say. Something about beauty vs. brains, I think.