Media Volkswagen & Vicarious Traumatization
posted by December 7 at 11:37 AMon
For what seems like the past 17 months, Volkswagen has been running TV commercials like the one above, wherein a carload of friends is leisurely driving and chatting until CRASH!
At first I grudgingly praised the ads for their ingenious exploitation of the mechanics of trauma (when adrenaline skyrockets, memories get implanted more deeply, and the commercials’ post-crash info on the Jetta is probably deeply ingrained in the brains of countless viewers.)
Now I’m just sick of feeling like I’ve lived through 600 car crashes at the end of a leisurely evening of TV-watching. Who’s with me in filing a class-action lawsuit against Volkswagen for vicarious traumatization?