Media In A Commercial for Gap, Your Name is Mentioned
posted by December 1 at 13:40 PMon
In the grand scheme of things, I like Common. I enjoy Like Water for Chocolate and “I Used to Love H.E.R.” and plenty of stuff off Be, and if he’s got some humorless dissing of gays in his lyrical past, he seems to be learning and growing. (I imagine he took his pal Kanye’s call to cut the homophobia in hiphop to heart.)
Nevertheless, Common’s new Gap commercial sucks shit. Entitled “Holiday in the Hood,” the Common-penned-and-performed ditty is meant to hype the Gap’s hooded sweatshirts, but primarily succeeds in making Common look like a total tool.
The rap sucks, Common’s delivery of the sucky rap sucks, and did I mention how much the rap sucks? SO MUCH. It’s a rap your cousin would do. The only thing that emerges from the commercial with a shred of dignity is the Gap’s hooded sweatshirt, which looks kinda stylish and comfy. Common’s pretty easy on the eye, too, if you ignore the garbage spewing from his rap-hole.
Still, shame on all involved.