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Friday, October 20, 2006


posted by on October 20 at 11:17 AM

A commenter points out an overlooked story: Seattle’s new slogan is… Metronatural.

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Point reiterated from previous news entry:

KOMO says the city spent $200,000 to come up with that Metronatural tagline. Two hundred thousand dollars, literally just to brainstorm a name.

Extravagant waste is the gum in the City of Seattle's gears.

Posted by Gomez | October 20, 2006 11:25 AM

Agreed. I could have copied the Metropolitan Market logo for much cheaper.

Posted by horatiosanzserif | October 20, 2006 11:36 AM

Just when I was breathing a sigh of relief at the demise of Say WA...

Posted by giantladysquirrels | October 20, 2006 11:38 AM

Hmm, an anagram for "a turn to lamer."

Posted by Gabriel | October 20, 2006 11:39 AM

Say WA?

Sorry, this is just too cheesy for words.

Someone throw a bag over the Mayor's and the Council's heads, they have officially gone nuts. First a tunnel 2/3rds of us hate - now this!

Posted by Will in Seattle | October 20, 2006 11:40 AM

I predict the whole thing will be about as effective as the post-WTO effort to rename downtown "The West Edge." As far as I know, one lone sad sign near the ferry terminal is the only remaining evidence of that failed campaign.

Posted by giantladysquirrels | October 20, 2006 11:44 AM

I predict this, like the horrific "Say WA" campaign will go the way of the dodo, just as the "West Edge" and "Uptown" monickers were completely ignored by the populace.

Posted by COMTE | October 20, 2006 11:45 AM


Great minds think alike. BTW, I think there's still a "West Edge" logo painted on the side of a brick building on either 1st or 2nd Ave, in the vicinity of the Market.

Posted by COMTE | October 20, 2006 11:48 AM

West Edge! Hell yeah! Didn't they hang banners from the light poles for a few years? They always remind me of those tragic banners you see in small towns reminding you that West Bumfuck was "America's Nicest Small Town 1993".

I still like my suggestion: "Fucking A, it's Washington State!" For the city, maybe something like "Seattle: What the Fuck?"

Posted by Fnarf | October 20, 2006 12:07 PM

Since our state and our city seem unable to market themselves creatively and intelligently, maybe The Stranger should run a little contest.

Posted by Gabriel | October 20, 2006 12:20 PM

@Gabriel: or an anagram for "a rotten mural". Also, I'm sure if the Stranger ran a contest, Seattle would become known as "Humptown" or "Humptopia".

What's with the naming fetishists in city government?

Posted by him | October 20, 2006 12:34 PM

c'mon...I can't believe no one has stated the obvious. Metronatural looks a helluva like Menopausal.

As the Stones sang the other night..."we all need someone we can bleed on...."

Posted by seeing red | October 20, 2006 12:53 PM

#6 and 9. I remember the big wall ad at 1st/Seneca that said There's nothing dull about it!

It's gone now. Good riddance.

Posted by Gomez | October 20, 2006 1:04 PM

Seattle: It'll make you wet.

Posted by kate | October 20, 2006 1:09 PM

Seattle: Breaking Down the Walls of Heartache

Posted by Gabriel | October 20, 2006 1:32 PM

Lots of us could think up better slogans.
For the State:
"Washington: State of Wonder."

Clear, simple, can be used to showcase our natural and environmental wonders.

For the City:

Seattle: One with Nature.

Very slight pun -- this is one (a city, that is) with Nature. And you can be one w/ nature here, too (come to a convention and slip out of those boring meetings to go kayaking, eagle watching, skiing, too).

Posted by Cleve | October 20, 2006 1:55 PM

We three loggers in orient cars
Bearing gifts we travel afar
Field and fountain, moor and mountain
Following yonder star
Ohhhhhh, Ohhhhh
State of Wonder, One with Nature
State of royal beauty bright
Westward leading, still proceeding
Guide us to thy perfect light

Posted by We Three (kings) Loggers | October 20, 2006 2:16 PM

I thought it was a play on metrosexual, which doesn't work here. It should be Seattle: Homonatural. Quite fitting for a city that has the second highest concentration of fags and lesbos in the country according to a UCLA Law study out this month.

Posted by SB | October 20, 2006 2:29 PM

SB, that was my first impression when I saw metronatural, too. It's odd that they would want that connotation for the city, if it really was deliberate at all, and anyway it seems very dated by now.

Posted by Gabriel | October 20, 2006 2:42 PM

Kate's idea made me howl. :-) It's also perfectly fitting!

Perhaps we could reserve "Homonatural" for Capital Hill if Seattle tries to stick with MetroNatural for a slogan. That'll teach 'em.

What other ". . . natural" monikers could we come up with for the rest of Seattle's neighborhoods? CondoNatural for the regrade, perhaps . . . ? HoboNatural for pioneer square. ;-)

Posted by Sachi | October 20, 2006 6:07 PM

There still is a salon on Spring near the viaduct called West Edge Look.

Posted by Matt | October 20, 2006 6:12 PM

Seattle: It'll make you wet.

--Posted by kate - October 20, 2006 01:09 PM.

Kate: you are amazing. I formally nominate you for the $200K that went to that genius that came up with [i can hardly stand to write it] metronatural. WTF??????

Posted by bork | October 20, 2006 8:50 PM

I'm moving to Portland

Posted by Nick Valentine | October 20, 2006 10:58 PM

I don't like the slogan and I would never move back to Portland.

Posted by Deacon Seattle | October 21, 2006 7:53 AM

Seattle: You’re soaking in it.

Seattle: Baby, it’s cold inside.

Tighten that smile – you’re in Seattle!

Coulda, woulda, shoulda Seattle.

Come for the coffee, stay for the alcoholic stupor.

Grind to a halt with us.

Can’t decide? You must be in Seattle!

So vibrant. So dense. So Seattle.

Seattle: So vibrant, we’ve gone blind.

Seattle: Now on sale to the highest bidder.

Seattle. The soulless developer’s wet dream.

Seattle. Where overdevelopment always under whelms.

Re-living the dot-com dream
one luxury condo at a time.

Be the next Howard Schultz –
sell out big time in Seattle!

Smokers! Strippers! There’s a place for you in Seattle!
(It’s just 4-25 feet away…)

Looking for strippers in Seattle?
We’ll leave the light on for you.

Jump, bitch! You’re in Seattle!

Posted by Explorer | October 21, 2006 11:39 AM

And I thought "Say WA" was stupid...this one takes the cake. METRONATURAL offends on so many levels...I think mostly because it's so close to last year's phrase-o-the-day "metrosexual." I would prefer Seattle being associated with lumberjack flannel and "grunge" hair than with this kind of effete Californian-yogurt stand B.S. There's nothing "natural" about a real city, and Seattle is far from being a metropolitan center (thank god...and I've lived here 33 years). The term doesn't fit.

The only valid use of a term like "MetroNatural" would be for KC Metro buses if they'd convert more than one bus over to bio-diesel!

Posted by Jonathan | October 22, 2006 1:56 AM

I've never been to Seattle, and I don't think "Metronatural" will draw anyone to the city. But what will? My current faves are "Seattle: It'll Make You Wet" & "Seattle: You're Soaking In It." Now, THOSE slogans arouse a curiosity and an intrigue about Seattle that "Metronatural" can't even touch! Oh, and one more thing... To me, "Metronatural" means "naked subway."

Posted by Paul | October 22, 2006 4:36 AM

I've never been to Seattle, and I don't think "Metronatural" will draw anyone to the city. But what will? My current faves are "Seattle: It'll Make You Wet" & "Seattle: You're Soaking In It." Now, THOSE slogans arouse a curiosity and an intrigue about Seattle that "Metronatural" can't even touch! Oh, and one more thing... To me, "Metronatural" means "naked subway."

Posted by Paul | October 22, 2006 4:36 AM

DUH the $200k is their entire budget for the whole campaign or can't you Seattlities read? Maybe the new Seattle slogan should be Seattle: Home of Illiterate Asswipes

Posted by Laura | October 23, 2006 11:05 AM

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