Comments on Dave Reichert's First TV Ad

The same worn out message from Republicans, but it is all hot air from these big spenders who have been running up record deficits and a collosal national debt we will all be paying for for years to come.

Watch these ads with the sound off, too, and try to imagine what the regular, harried voter is seeing.

It's pretty hard to make Darcy Burner look evil, so with that lame attempt the ad does not work. Plus they keep showing her face and name, with some negative wording, and then they show Reichert. Hello!

I give this ad a D minus. People should donate money to keep them on the air.

Just in terms of framing, going too negative on an attractive, intelligent, accomplished young woman with no discernable vices is going to turn off those voters likely to identify with her - and there's quite a few of us in the 8th District. It's going to be a very fine line for Officer Hairspray Barbrady.

If you didn't know anything about this race, you would assume that Burner was the incumbent and Reichert the challenger. All those images of her on TV and in the press, while Reichert doesn't appear until the last 5 seconds of the ad. I say stick a fork in him, he's done.