Politics Dave Reichert’s First TV Ad
posted by on October 10 at 11:25 AM
In his first campaign commercial, Republican Congressman Dave Reichert goes negative and repeatedly mentions his challenger, Darcy Burner, by name. Not the sign of a confident incumbent, and no surprise in a close race that has seen a good bit of negative advertising already.
UPDATE: At first I thought I was crazy, but I’ve asked around the office and I’m not alone: In the foreboding musical score to this commercial, there is an odd echo of the opening bars of Madonna’s “Papa Don’t Preach.” Don’t believe me? Turn up the volume and try it yourself…
FURTHER UPDATE: Over at HorsesAss, Goldy’s caught the Reichert campaign fudging a quote from the Seattle Times in this commercial (to the benefit of Reichert, of course).
It is one thing for Reichert and his cronies to make up lies about Darcy Burner — we all expected him to do that. But you just don’t make up quotes and put them into the mouths of newspaper reporters and editorial boards. There are very few rules that govern the ethics of political advertising, but this is one a candidate should never violate.Reichert has embarrassed himself. He has embarrassed the Times. And I fully expect the Times to demand that he pull or fix the ad.
The same worn out message from Republicans, but it is all hot air from these big spenders who have been running up record deficits and a collosal national debt we will all be paying for for years to come.
Watch these ads with the sound off, too, and try to imagine what the regular, harried voter is seeing.
It's pretty hard to make Darcy Burner look evil, so with that lame attempt the ad does not work. Plus they keep showing her face and name, with some negative wording, and then they show Reichert. Hello!
I give this ad a D minus. People should donate money to keep them on the air.
Just in terms of framing, going too negative on an attractive, intelligent, accomplished young woman with no discernable vices is going to turn off those voters likely to identify with her - and there's quite a few of us in the 8th District. It's going to be a very fine line for Officer Hairspray Barbrady.
If you didn't know anything about this race, you would assume that Burner was the incumbent and Reichert the challenger. All those images of her on TV and in the press, while Reichert doesn't appear until the last 5 seconds of the ad. I say stick a fork in him, he's done.
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