City Ask a Mexican
The new owners of Seattle Weekly have ordered the paper to shed its older readers and start pulling in younger readers who actually go out, listen to music, have pulses, etc.
First move, get rid all the old hippies. Bye Skip, Chuck, George, Geov. Second move, attract some attention to the “new” SW by generating a little outrage. To accomplish this, SW is going to be running a new column. Or not a new column, but a syndicated column that runs in many other New Times papers. According to a distraught SW staffer, the venerable Mossback has been permanently replaced with “Ask a Mexican,” an advice column that originates in the OC Weekly down in Orange Country, California.
Here’s the graphic that runs with the column…
Here’s the concept…
Bienvenidos to ÂˇAsk a Mexican!, the world’s foremost authority on America’s favorite beaners! The Mexican can answer any and every question on his race, from why Mexicans stick the Virgin of Guadalupe everywhere to our obsession with dwarves and transvestites.
Here’s a sample.
Hmm… I wonder how “Ask a Mexican” will play here? We don’t have as many Mexican immigrants—legal or illegal—as Southern California, so the satire hardly seems as relevant. Still, Phil Dawdy in the SW’s PR department will do all he can to present this as some shocking and wild move on their part, but it just goes to show how unshocking they really are. I mean, this is all they’ve got? The column is fine, it runs in a dozen or more other papers without incident, and it was offered to us last year. (We passed.) It’s not anything worth freaking out over, and it’s hardly a bold move on the part of SW to pick it up.