City Best Pitch Ever
How well does Seattle City Light understand the media?
So well:
Pagliacci Pizza’s CEO Matt Galvin will dish up tasty, hot pizzas with green toppings made by guest chefs Seattle City Council member Jean Godden and City Light Superintendent Jorge Carrasco. The feast launches a campaign offering free pizza reward cards to Seattle residents who join the Green Up program for the first time.Fresh, hot pizza slices will be served to press representatives covering the event.
(City Light’s “Green Up” program allows consumers to by up to 100% of their power from renewable sources such as the Stateline Wind Project in Eastern Washington. The cost is $3, $6 or $12 per month.)
Let's clarify that again: City Light's "Green Up" program allows City Light to extract extra cash from a few naive, idealistic customers without City Light having to absolutely anything to earn it. City Light knows that the number of people who will sign up to send them extra cash will be small enough that the fraction of power they consume is smaller than the fraction of power that City Light already gets from renewable sources. City Light can claim that it is sending the power from those renewable sources to those customers, while the rest of us uncaring jerks get the evil electrons from the bad non-renewable sources. Great capitalist thinking, City Light; I wish I could buy stock in you.