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The latest numbers on daily newspaper circulation hit yesterday.
The numbers are dropping as predictably as Bush’s approval rating. Circulation is down 2.6%.
And the drops are even worse at the Seattle Times & the PI —down 5.4% and 9% respectively for the six-month period that ended March 30.
The problem with these stories is that they don't consider web traffic. I bet both the PI and Times web traffic is way up in the last year. Is that info available?
Web traffic is up
(BTW, web geeks, I finally figured out that these comment forms require non-gizhetto style HTML so you gotta add quoatation marks and stuff when including links etc.)
Not only is web traffic up, but the only time I buy the print is when I want the ads, or it's election results or film fest schedule time (this Thursday).
They need to wake up and smell the new millenium.
Clearly, the future is with non-union publications that rely on tobacco ads and free circulation.
Yes, web traffic is way up while paper circulation is way down. Who woulda thought?
Well, anyone with a brain, basically.
This trend's going to continue, and they're going to need to find a new revenue source. Most of their news is off the AP wire, so locking down their product with paid subscriptions will cost them even more readers, because their material is not unique. And what material IS unique really isn't all that great, informative, with the times or useful.
If the TV stations continue posting news articles to their websites, we may be watching the beginning of the end of newspaper media.
Perhaps its because people are starting to discover that corporate media is full of shit, stuck up, ignorant, lazy, and misses important stories like Colbert at the WHCD?
Either that, or they realize they can get the same news online, with adblockers.
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