Arts Burger King Flaunts Its Meat
From what I’ve gleaned from the blogosphere (shudder), this commercial has been around for a couple weeks, but I only saw it last night.
The product: Burger King’s new Texas Double Whopper.
The sell: A burly musical extravaganza hyping the new burger as the ultimate man food. (The accompanying “manthem” is a rewrite of Helen Reddy’s “I Am Woman (Hear Me Roar),” here altered to—wait for it—“I Am Man (Hear Me Roar).” )
The money shot: Over a testosterone-drunk, Whopper-craving horde, a banner is unfurled from a rooftop: EAT THIS MEAT.
Never has Burger King seemed faggier (which considering that king-n-construction-worker-in-bed ad is saying in lot).
And never has this book seemed more sensible and attractive.
See the full “Manthem” ad here.