Arts Burger King Flaunts Its Meat
From what I’ve gleaned from the blogosphere (shudder), this commercial has been around for a couple weeks, but I only saw it last night.
The product: Burger King’s new Texas Double Whopper.
The sell: A burly musical extravaganza hyping the new burger as the ultimate man food. (The accompanying “manthem” is a rewrite of Helen Reddy’s “I Am Woman (Hear Me Roar),” here altered to—wait for it—“I Am Man (Hear Me Roar).” )
The money shot: Over a testosterone-drunk, Whopper-craving horde, a banner is unfurled from a rooftop: EAT THIS MEAT.
Never has Burger King seemed faggier (which considering that king-n-construction-worker-in-bed ad is saying in lot).
And never has this book seemed more sensible and attractive.
See the full “Manthem” ad here.
That's almost exactly like the "Eat the meat" ad from [Queer as Folk].