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Monday, May 8, 2006

Burger King Flaunts Its Meat

Posted by on May 8 at 6:25 AM

From what I’ve gleaned from the blogosphere (shudder), this commercial has been around for a couple weeks, but I only saw it last night.

The product: Burger King’s new Texas Double Whopper.

The sell: A burly musical extravaganza hyping the new burger as the ultimate man food. (The accompanying “manthem” is a rewrite of Helen Reddy’s “I Am Woman (Hear Me Roar),” here altered to—wait for it—“I Am Man (Hear Me Roar).” )

The money shot: Over a testosterone-drunk, Whopper-craving horde, a banner is unfurled from a rooftop: EAT THIS MEAT.

Never has Burger King seemed faggier (which considering that king-n-construction-worker-in-bed ad is saying in lot).

And never has this book seemed more sensible and attractive.

See the full “Manthem” ad here.


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That's almost exactly like the "Eat the meat" ad from [Queer as Folk].

I'm not sure the ad was meant to be as earnest as you perceived it. BK has embraced irony in a lot of its ads lately, including the ones with the king in them. In other words, it's supposed to be ridiculous.

...but is still obnoxious.

obnoxious and just a bit creepy. I got the heebie-jeebies the first time I saw the silent king in a commercial and it hasn't gone away.
that said. the EAT THIS MEAT add and the king in bed add are totally and weirdly gay. but creepy too. I mean - look at the big guy dragging the truck at the end of the MEAT add trying to get to the Double Whopper that the bimbo is holding in front of him. WEIRD. the add team gets my praise for going in a very odd direction and making an impression in your brain that won't go away, but I don't think it sells the product very well. I'm not hungery for BK after watching the adds.

Weird, I just saw this ad for the first time last night also. I wonder if they've finally unleashed it to gay audiences.

That said, I thought the ad was great. I have loved all of BKs recent ads.

David Cross put it perfectly: "We went to Burger King, and now I've got that Burger King Poo right here. :holds abdomen: It's like... you have to chew! I'm gonna shit out a whole Whopper with cheese."

from Adbusters:

France's "large Muslim population has traditionally eschewed Western fast food, (but) those days may be numbered after the succesful launch of the first "Beurger King Muslim" restaurant (the name plays on the French word "Beur," meaning a second-generation North African immigrant) in the Parisian suburb of Clichy-sous-Bois. While the burgers are halal-made with meat slaughtered according to Islamic dietary laws-the menu is standard unhealthy fast food fare."

gays, muslims, i wonder who's next on burger king's hit list?

speaking of adverts, has anyone notices the dodge caliber "stupid fairy" ad? the fairy tries to make the caliber "wussy," and it just deflects the shot. then some big tough guy laughs at the "stupid fairy." the fairy then turns him into a "fag" with two foo foo dogs.


nice.

It's a brilliant ad! Those of you that are so concerned about whether or not something looks gay really need to just come out of the closet.

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