Who Likes Warm Beer?
A Savage Love reader on the east coast alerted me to a new product that will interest a certain segment of my readership. Dogfish Head Craft Brewed Ales has is lauching a new beer: Golden Showers.
How do you market Golden Showers to the American public? Dogfish Head has the answer…
INSTEAD OF MAKING IT INOFFENSIVE MAKE IT TASTE GOOD!
Nobody should believe that Dogfish Head Golden Shower tastes good… until they try it. Why should they? Not many people are going to try it because, without a traditional marketing campaign, it’s going to be hard to find for a long time. But a small group of people who trust their taste enough to decide what to drink for themselves are going to find a Golden Shower and try it and we’re pretty sure they are going to like it.
Funny, that’s the same thing my German boyfriend used to tell me about Golden Showers.