Arts Victory Records fucks with Def Jam. Def Jam gets pissed.
Haha!
On Februrary 28th two big (and pretty bad) records dropped at the same timeHawthorne Height’s If Only You Were Lonely (on Victory Records), and Ne-Yo’s In My Own Words (on Def Jam). Well, in an attempt to “bring rock back,” Hawthorne Heights and Victory Records made it their mission to outsell Ne-Yo and debut at number on the Billboard charts. Their plan of action? Screw Ne-Yo and Def Jam by asking street team members to go to stores and hide Ne-Yo records.
According to MTV News, the head of Hawthorne Heights’ street-team sent out an e-mail saying this:
“As for Ne-Yo, the name of the game is to decrease the chances of a sale. If you were to pick up a handful of Ne-Yo CDs as if you were about to buy them, but then changed you mind and didn’t bother to put them back in the same place, that would work,” the e-mail read. “Even though this record will be heavily stocked and you might not be able to move all the stock, just relocating a handful creates issues. Even though the store will appear to be out of stock, the computer will see it as ‘in stock’ and not re-order the title … then Ne-Yo will lose a few sales later in the week.”
BAD FORM!
Victory’s plan didn’t work, Ne-Yo made #1 while Hawthorne Heights came in at #3, but the e-mail was circulated all over the internet and Def Jam caught on. And now they’re pissed. Def Jam is threatening to take legal action against the indie label, which has been in its own shitstorm of controversy for years due to owner Tony Brummel’s cutthroat marketing and management style.
Granted, all this is really doing right now is generating more hype for both albums. That’s why the only way I’ll actually be stoked on this is if Def Jam decided sue Victory (and they totally should). But still, it’s pretty funny. Regardless, neither record is good, so you should ignore the hype and go buy something else… like the new Mclusky box set, Mcluskyism, which comes out March 21st.
Dammit, I JUST bought Mclusky Does Dallas, unaware that they were releasing a box set. Oh, well.