How Many Democrats Does it Take to Create a Slogan?
In the latest story about how Democrats are “struggling” to agree on an a message going into the mid-term elections, today’s Washington Post finds party leaders squabbling over the word “together.”
Even the party’s five-word 2006 motto has preoccupied congressional Democrats for months. “We had meetings where senators offered suggestions,” Reid said. “We had focus groups. We worked hard on that… . It’s a long, slow, arduous process.”
That slogan — “Together, America Can Do Better” — was revived from the 2004 presidential campaign of Sen. John F. Kerry. It was the last line of Virginia Gov. Timothy M. Kaine’s response to President Bush’s State of the Union address, and Reid, Pelosi and Democratic National Committee Chairman Howard Dean have used it in speeches. But there is an effort afoot to drop the word “together.” It tests well in focus groups and audiences, Democratic sources said, but it makes the syntax incorrect.