Pre-Game Mania: Artsy Local Ad Man Makes Good!
I just got the missive below from invaluable local citizen Kerri Harrop, concerning the REAL draw of Super Bowl Sunday: the commercials.
I am still totally fascinated by the culture surrounding Super Bowl advertising. It’s like a debutante ball for the companies that earmark their ad dollar budgets for today’s extravaganza. A tremendous effort is made to put the best face forward during each precious second aired.
My friend Russell Bates makes commercials. Years ago, when he and his wife lived in Seattle, he directed a bunch of music videos. Since moving back to L.A., he has spent a lot of time directing TV ads and I am sure you have seen some of them. Like Russ, they are clever and smart. He is a funny and talented man and I was very happy to learn that he has directed not one but TWO commercials that will run during today’s game.
The first offering from Master Bates is an ad is for Michelob Ultra Amber, a beer that I do not condone, no matter how great the commercial is.( I think everyone is pretty clear on where I stand with regard to beer; if it ain’t High Life, don’t bother. It’s called the Champagne of Beers for a reason.)
The second commercial is for a little old steakhouse called Outback. You may know them by their blooming onion. I actually sampled my very first blooming onion this past summer, while in Terre Haute, Indiana. It was disgustingly delicious.
Anyway, I’m very proud of my friend Russ today and would like to encourage you to voice your approval of his wares, should they turn you on. The media giants at USA Today will tally votes in an online poll of today’s best Super Bowl ads. You can find it here here.
For a look at some of the stuff that Russ has already done, check his website. You Seattle residents should scroll down the page and view the spots that were made for the Symphony, featuring the likes of Mark Arm, Steve Turner, and the boys of Gas Huffer. I think you’ll be very amused.
Congratulations, Russell Bates! And go, ‘Gulls!!!!!!