Money Well Spent
From Brandweek:
DALLAS — The Bush administration spent $1.4 billion in taxpayer dollars on 137 contracts with advertising agencies over the past two-and-a-half years, according to a Government Accountability Office report released by House Democrats Monday.With spending on public relations and other media included, federal agencies spent $1.6 billion on what some Democrats called “spin.”
The six largest recipients of ad and PR dollars were Leo Burnett USA, $536 million; Campbell-Ewald, $194 million; GSD&M, $179 million; JWT, $148 million; Frankel, $133 million; and Ketchum, $78 million. The agencies received more than $1.2 billion in media contracts, according to the report.
What does all that dough buy you? An approval rating in the high-30’s. To be fair, though, defending things like a VP shooting octogenarians in the face can be a tad expensive.