Seattle’s Smaller Weekly Watch
For the week of December 22-28, 2005:
Seattle Weekly: 108
The Stranger: 108
It’s a tie—sort of. It’s a regular issue for The Stranger and a special issue for the Weekly. Their fourth or fifth or forty-third gift guide should, by all rights, be larger than our regular issue, but it is not. So while we’ve tied this week, it still feels like a victory.
The smaller weekly watch is interesting, as is the fact that they run so many gift guides--the real question is: are they making more advertising revenue off their gift guides than the regular Stranger editions? Shouldn't you be shilling more gift guides?