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Wednesday, December 21, 2005

Seattle’s Smaller Weekly Watch

Posted by on December 21 at 12:59 PM

For the week of December 22-28, 2005:

Seattle Weekly: 108
The Stranger: 108

It’s a tie—sort of. It’s a regular issue for The Stranger and a special issue for the Weekly. Their fourth or fifth or forty-third gift guide should, by all rights, be larger than our regular issue, but it is not. So while we’ve tied this week, it still feels like a victory.

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The smaller weekly watch is interesting, as is the fact that they run so many gift guides--the real question is: are they making more advertising revenue off their gift guides than the regular Stranger editions? Shouldn't you be shilling more gift guides?

Uh... shilling more gift guides? We don't shill any gift guides. We do Strangercrombie, which is a sort of a gift guide - we like to think of it as our editorial-with-integrity response to gift guides. The way to get into our gift guide is by giving us something cool to auction off for charity. We don't felate advertisers or regurgitate press releases.

Are they making money? Suppose so. But if you count the number of ads in The Stranger vs. ads in the Weekly you'll see that we have more. They run a looser paper ad-to-editcontent wise. The Stranger does AAN standard ad density, the Weekly, uh, cheats. But that's their right - it seems that their current owners don't care how much money they lose. That's going to change, though, and then we'll see the Weekly shrink some more.

I dunno. I don't judge based on number of pages, but figure ad revenue is the end-all, be-all. I guess I'll have to order my escorts from the winner of this here "wahhhrr"

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