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Wednesday, December 7, 2005

Red Bull Helps Energize the Underground

Posted by on December 7 at 10:13 AM

As Charles Mudede mentioned in a recent article, it’s in our nature to distrust corporations as evil empires (and sometimes, as in the case of Ford—see Dan’s posts over the past couple days—evil can and will rear its ugly head). But I’m floored by the work Red Bull has put into supporting the underground of the underground music world. Their Red Bull Music Academy is near completion for this year’s two two-week courses on making and producing electronic music, an education they offer free—along with scholarships to travel to the Academy’s host country—to 60 students from around the world. Not only that but last night, their ArRange performance at McCaw Hall merged jazz and electronic music as various composers and arrangers swapped roles throughout the night—and local artists represented what they heard visually through ink, paint, and video equipment. Not only was the show a stunning event, it was free, and $5 went from Red Bull to Vera for every person in attendance. I can’t comprehend a large corporation doing something of such an altruistic nature. I keep looking for strings and just where they’re attached. But all I saw were drink specials involving Red Bull, nothing too intrusive. And the best part of all this—it’s not an evil tobacco company trying a last resort goodwill campaign. It’s too bad that this Academy is on to another country for the next couple sessions, it seems to be a valuable tool for those lucky to be in its range.


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this is virtually identical to what i had to say about this. it was amazing to see last night.

one can never go wrong with the taste of liquid pez

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